Last Updated: Aug 01, 2026
No. of Questions: 138 Questions & Answers with Testing Engine
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| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Analyzing and Reporting | 16% | - Interpret activity reporting results - Make data-driven recommendations based on analysis - Draw insights from data |
| Topic 2: Configuring, Executing, and Managing | 50% | - Choose between Visual Experience Composer (VEC) and Form-Based Composer - Apply procedures to launch A/B, XT (Experience Targeting), and MVT (Multivariate Test) activities - Build audiences, define goals, conduct QA, and manage activities within Adobe Target - Utilize Automated Personalization (AP) and Recommendations appropriately - Create and manage experiences using both composers |
| Topic 3: Planning and Strategy | 26% | - Describe KPI-based primary and secondary success metrics - Describe how variables impact an activity - Given a scenario, assess audience requirements - Construct test hypotheses based on a given scenario - Identify opportunities for testing based on business KPIs and data analysis - Describe appropriate analytics reporting sources (Target or Adobe Analytics) - Identify hypothesis elements - Identify business KPIs and successfully translate these into optimization goals given key business requirements |
| Topic 4: Troubleshooting and Optimization | 8% | - Identify and resolve common implementation issues - Optimize activity performance based on results - Implement best practices for ongoing optimization |
1. Which action describes the way to use A/B testing?
A) Adjust the confidence interval before the test is launched.
B) Wait for the calculated sample size to be reached before stopping the test.
C) Adjust the confidence level when completing pre-test segmentation.
D) Calculate the sample size after the test is started.
2. Which Adobe target activity automatically displays products, services, or content that might interest the visitors based on previous user activity, preferences, or other criteria?
A) Auto-Target
B) Recommendations
C) Experience targeting
D) Manual A/B Test
3. An e-commerce company wants to target users who abandoned their carts in the last 7 days for a discount campaign.
What audience criteria should be defined?
A) Visitors who completed checkout in the last 30 days
B) Visitors who browsed products but didn't add to the cart
C) Visitors who added items to the cart but didn't complete checkout
D) All visitors in the last 7 days
4. What elements are typically included in a hypothesis for an optimization test? (Select two.)
A) Budget Allocations
B) Assumptions about User Behavior
C) Measurable Success Criteria
D) Project Timelines
5. How much time will it take to activate an Adobe Target activity and then propagate to UI using API methods?
A) 15 minutes
B) 5 minutes
C) 2 minutes
D) 10 minutes
Solutions:
| Question # 1 Answer: B | Question # 2 Answer: B | Question # 3 Answer: C | Question # 4 Answer: B,C | Question # 5 Answer: D |
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