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The Salesforce Marketing Cloud Developer exam measures a candidate's knowledge and skills against the following goals. A candidate must have practical experience in the development of Marketing Cloud and related tools and demonstrate knowledge and experience in data modeling, programming languages, APIs, data management and security.
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Get the best preparation guide For Marketing Cloud Developer Certification Exam
Quick guide if you don't have time to read whole the page
The Salesforce Marketing Cloud developer program is designed for developers who have practical experience in Marketing Cloud development. The Candidate has hands-on experience in the administration and configuration of the Marketing Cloud Email application, as demonstrated by passing the Salesforce Certified Email Marketing Specialist exam. These credentials are intended for the Marketing Cloud developer who has experience in the development of dynamic and personalized marketing resources, such as e-mail, landing pages and forms with HTML, CSS and AMPscript. The Salesforce Certified Marketing Cloud developer is also an SQL expert and has experience in using the Marketing Cloud APIs.
Reference: https://trailheadacademy.salesforce.com/certificate/exam-mce-dev---MCE-Dev-201
| Section | Weight | Objectives |
|---|---|---|
| Marketing Cloud APIs | 20% | - Work with API endpoints for data operations - Implement API authentication methods - Create and manage API integrations - Utilize REST and SOAP APIs for integrations |
| Contact Handling | 14% | - Handle contact identity resolution - Implement contact segmentation and filtering - Manage contact attributes and data - Use contact model concepts effectively |
| AMPscript and Server-Side JavaScript | 23% | - Implement AMPscript in email, CloudPages, and landing pages - Debug and troubleshoot AMPscript and SSJS code - Use AMPscript functions for data manipulation - Write AMPscript for email content personalization - Write Server-Side JavaScript for custom functionality |
| Security and Data Governance | 12% | - Apply data retention policies - Configure data privacy and compliance settings - Manage API key security and OAuth flows - Implement role-based access controls |
| Data Modeling | 16% | - Define contact data structure and contact key - Implement data import and export processes - Utilize Data Views for data access - Design and implement data models using Data Extensions - Implement data relationships (one-to-one, one-to-many) |
| Platform Architecture | 15% | - Create and manage CloudPages - Configure and use Query Activities - Implement triggered send architectures - Build automations in Automation Studio - Design solutions using Journey Builder |
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