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1. Abrand wants to do an ad-hoc export of a new user-defined attributes, what option would they choose?
A) The option to send segment date to Marketing Cloud
B) The option to exclude anonymous fields on a segment export
C) The option to include built-in fields on a segment export
D) The option to include all custom fields on a segment export
2. Which two items can be included in the total engagement score calculation?
A) Time of Day
B) Identity merge date
C) Visits
D) Actions
3. Which ETL feed is used to bring campaign tracking data from marketing cloud messaging & journeys or pardot?
A) ProductETL
B) External email campaign events ETL
C) Manual segment ETL
D) Transaction ETL
4. What is the interaction studio terminology for the collection of products and content as well as related categories and tags - such as brand, gender, style, keyword and author?
A) Channel
B) Dimensions
C) Catalog
D) Directory
5. A brand's website is seeing high traffic but much of the behaviour is anonymous. How does IS unify anonymous identifies?
A) IS users third party software to match anonymous and knows identifies
B) IS synchronise anonymous and knows profiles once a day based or online traffic and data offer sources
C) IS constantly monitors identifying information then user determines matching to determine if two or more profiles identify
D) IS uses probability matching to determine if two or more profiles represent for user identity
Solutions:
| Question # 1 Answer: D | Question # 2 Answer: C,D | Question # 3 Answer: B | Question # 4 Answer: B | Question # 5 Answer: A |
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