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GCCC Strategic Communication Management Professional Sample Questions:

1. (Your organization has experienced a minor operational failure that affected a small number of customers.
Senior leadership believes the issue is unlikely to attract media attention and asks whether it can be handled quietly without public acknowledgment. What is the most ethical communication advice?)

A) Delay any communication until legal counsel confirms there is no obligation to disclose
B) Advise transparent communication to affected stakeholders, proportionate to the issue
C) Follow leadership's direction since the issue is minor and unlikely to escalate
D) Recommend disclosure only if customers or media raise concerns

2. Which step should come FIRST when developing a communication strategy?

A) Identifying the key messages to communicate to audiences
B) An analysis of the business environment and the needs of the organization
C) Planning the measurement approach to demonstrate impact
D) Determining the goals and objectives of the communication strategy

3. A company is making a major investment in a new technology platform to improve the way the company innovates, shares data, and manages the product lifecycle. The strategic communication manager is asked to develop an internal communication strategy to help drive awareness and adoption of the new platform. Which of the following are key activities the communication manager should engage in to formulate the strategy?

A) Interview stakeholders to assess current understanding, goals, benefits, and resistance; conduct an audience analysis to determine change impacts; and assess the available and preferred communication channels.
B) Enlist a representative committee to co-create a strategy, define a media plan of channels to leverage, draft potential names for the project and key message tracks, uncover the culture's propensity to change, and create a schedule for communication delivery.
C) Conduct employee surveys to gauge awareness and desire, create a change network of individuals to champion the change, assess the communication channels available and preferred for each audience, and meet with project leads to understand the project plan and timing.
D) Gather existing collateral to learn as much as possible about the new system, create a media strategy, draft potential names for the project and key message tracks, assess the communication channels to use and create a schedule for communication delivery.

4. During a reorganization, the communication manager is asked to conduct interviews with department managers to gather ideas about changes that could help achieve the new vision. The communication manager is told that leadership plans to lay off 25% of this group and those slated for redundancy have already been determined. Leadership wants the interviews completed before redundancies are announced. In response to this request, the communication manager should recommend that:

A) Only the managers who will not be laid off be interviewed.
B) Volunteers from the entire group be solicited for interviews.
C) Interviews be conducted after layoffs have occurred.
D) A random sampling of the managers be interviewed.

5. The latest market research for an organization has revealed a decline in market share, particularly with the female customer. The chief executive officer (CEO) has asked the head of communication for advice on whether a stronger focus on communication would help correct this decline. Which of the following responses provides sound strategic counsel to the CEO?

A) "You will get better return on investment (ROI) by focusing on social media versus other marketing efforts."
B) "Many factors contribute to shifts in market share, and it is impossible to determine whether our communication efforts play a role in the decline."
C) "Once we understand why our female customers are disengaging with us, communication could play a stronger role in correcting this downturn."
D) "Since 45% of women use a social bookmarking tool, we should bolster our allocation of resources to that social media tool."

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