Prepare with Oracle 1Z0-1031 exam practice material, pass for sure
Updated: Aug 31, 2026
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Oracle 1Z0-1031 Exam Overview:
| Certification Vendor: | Oracle |
|---|---|
| Exam Name: | Oracle Marketing Cloud Data Management Platform 2019 Implementation Essentials |
| Exam Number: | 1Z0-1031 |
| Real Exam Qty: | 55-74 |
| Available Languages: | English |
| Exam Duration: | 85 minutes |
| Certificate Validity Period: | 18 months |
| Related Certifications: | Oracle CX Marketing Cloud Certifications |
| Exam Format: | Multiple Answer, Multiple Choice, Single Answer |
| Exam Price: | USD $245 |
| Passing Score: | 64% |
| Recommended Training: | Oracle Marketing Cloud DMP Implementation Training |
| Exam Registration: | Pearson VUE Oracle University |
| Sample Questions: | Oracle 1Z0-1031 Sample Questions |
| Exam Way: | Proctored online or at Pearson VUE test centers |
| Pre Condition: | No formal prerequisites; recommended experience with Oracle Marketing Cloud / BlueKai |
| Official Syllabus URL: | https://education.oracle.com/pls/web_prod-plq-dad/db_pages.getpage?page_id=5001&get_params=p_exam_id:1Z0-1031 |
Oracle 1Z0-1031 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Audience Creation & Management | 20% | - Audience activation and delivery - Classification and taxonomy setup - Build and configure audience segments |
| Topic 2: Reporting & Optimization | 15% | - Audience profile and discovery reports - Performance analysis and optimization - Site Hits and Inventory reports |
| Topic 3: Tag Implementation & Data Ingestion | 25% | - Mobile SDK integration - First-party data ingestion methods - Server-to-server integration - BlueKai Core Tag deployment |
| Topic 4: Data Strategy and Scoping | 20% | - Compliance and privacy requirements - Define DMP use cases - Data scoping and collection policies |
| Topic 5: Identity Mapping & Resolution | 20% | - Oracle ID Graph concepts - Offline match integration - ID swapping and mapping strategies |
Oracle Marketing Cloud Data Management Platform 2019 Implementation Essentials Sample Questions:
Question 1
You are working with a client to help guide their seat governance structure. After discussing their company policies and procedures, you discover that each region follows its own protocols, operations are for the most part independent and they might benefit from discretionary data-sharing between regions.
Based on what you have learned, which seat governance option should you recommend?
A. Global DMP nerve center
B. Full agency control
C. Global template with local nuances
D. A single seat shared by all regions
E. Horizontal regional empowerment
Question 2
Your client wants to be able to identify raw data based on the items clients are interested in. What advice should you give them to assist in defining their taxonomy structure?
A. Classify user actions based on the customer lifecycle.
B. Classify user actions based on broad categories.
C. Classify user actions based on popularity of products.
D. Classify user actions based on products and offerings.
Question 3
To support your client with taxonomy management, you suggest that they define owners and a regular schedule for key taxonomy maintenance.
Which four options must they define? (Choose four.)
A. Use of Categories
B. Benefit
C. Update Frequency
D. Classification Rules
E. Strategy
F. Current State
Question 4
Which of these is a common use case for the Recency setting?
A. To limit delivery to only users who have taken an action and/or become eligible for an audience within a certain period of days
B. To extend data delivery beyond the default period for the audience
C. To prioritize delivery of the most recent users in an audience
D. To hide older audiences and users that are no longer as valuable for targeting
Question 5
What is the impact on targeting when you create an audience with two categories, where each category is in a separate segment?
A. The audience structure creates a Boolean AND, where a user must have both categories to be targeted.
B. The audience structure creates a Boolean OR, where a user having either category can be targeted.
C. The audience structure creates a Boolean NOT, where users having one category are excluded from the targeting.
D. The audience structure creates a Boolean AND NOT, where uses must both have one category and not have the other category in order to be targeted.
Solutions:
| Question 1 Answer: D | Question 2 Answer: D | Question 3 Answer: B,C,E,F | Question 4 Answer: A | Question 5 Answer: B |
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