Updated: Aug 06, 2026
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| Certification Vendor: | Digital Marketing Institute (DMI) |
| Exam Name: | Professional Diploma in Social Media Marketing Exam |
| Exam Number: | PDSMM |
| Exam Format: | Multiple-choice, Scenario-based, Matching, Drag-and-drop |
| Exam Duration: | 180 minutes |
| Related Certifications: | Certified Social Media Marketing Specialist Professional Diploma in Digital Marketing |
| Passing Score: | 60% |
| Exam Price: | $499–$1,600 USD / €450–€1,450 EUR |
| Certificate Validity Period: | 3 years |
| Real Exam Qty: | 120–200 |
| Available Languages: | English |
| Recommended Training: | DMI Official Course DMI Accredited Partners |
| Exam Registration: | Official DMI Registration Pearson VUE Scheduling |
| Exam Way: | Online proctored or onsite at Pearson VUE authorized test centers |
| Pre Condition: | No mandatory prerequisites; recommended 1–2 years of marketing experience or completion of DMI Foundation level |
| Official Syllabus URL: | https://digitalmarketinginstitute.com/students/courses/professional-diploma-in-social-media-marketing |
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Social Media Strategy & Planning | 25% | - Competitor analysis - Social media policy and governance - Social media landscape and trends - Goal setting and KPIs - Audience research and persona development |
| Topic 2: Platform Selection & Management | 25% | - Platform algorithms and best practices - Facebook, Instagram, LinkedIn, X (Twitter), YouTube, TikTok - Profile optimization - Community management and moderation |
| Topic 3: Content Strategy & Creation | 20% | - AI tools for content creation - Copywriting and visual content - Video and live content production - Content planning and calendars |
| Topic 4: Social Media Advertising | 15% | - Budgeting and bidding strategies - Ad formats and optimization - Paid campaign setup and targeting - Retargeting and lookalike audiences |
| Topic 5: Analytics, Measurement & Optimization | 15% | - Continuous improvement - Key metrics and reporting - ROI calculation - Social listening and sentiment analysis |
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