Last Updated: Aug 10, 2026
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| Section | Objectives |
|---|---|
| Topic 1: Creatives and Delivery | - Ad serving and delivery controls - Creative formats and trafficking |
| Topic 2: Programmatic Advertising Fundamentals | - DSP ecosystem overview - Real-time bidding concepts |
| Topic 3: Troubleshooting and Compliance | - Delivery and tracking issues - Brand safety and compliance considerations |
| Topic 4: Optimization and Reporting | - Reporting metrics and KPIs - Performance optimization techniques |
| Topic 5: Campaign Setup and Management | - Budgeting and pacing strategies - Audience targeting and segmentation - Campaign structure and hierarchy |
1. Which indicators suggest a need to optimize a running campaign?
(Select two)
Response:
A) High engagement rates
B) Decreasing conversion rates
C) Rising cost per click
D) Stable cost per acquisition
2. When setting up Private Inventory for a campaign, which factors should be considered to ensure effectiveness?
Response:
A) Regularly updating creative assets
B) Ensuring inventory relevance to the campaign's target audience
C) Selecting inventory based solely on cost
D) Negotiating exclusivity where possible
3. Identify the correct steps to take when a campaign is underperforming in terms of ROI.
(Select three)
Response:
A) Modify the bidding strategy
B) Review and adjust the targeting options
C) Analyze and optimize the conversion funnel
D) Keep the strategy unchanged for more data
E) Increase visibility by expanding to all available ad platforms
4. For a campaign focused on customer acquisition, which report is most relevant?
Response:
A) Bounce rate report
B) Pageviews report
C) Conversion report
D) Traffic source report
5. What is a key procedural concept when optimizing a digital campaign?
Response:
A) Adjusting bids based on performance data
B) Using the same creatives for all audiences
C) Increasing spend regardless of results
D) Avoiding the use of analytics
Solutions:
| Question # 1 Answer: B,C | Question # 2 Answer: B,D | Question # 3 Answer: A,B,C | Question # 4 Answer: C | Question # 5 Answer: A |
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