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Adobe Customer Journey Analytics Business Practitioner Professional Sample Questions:

1. Which Adobe CJA features allow tracking purchase conversion rates?
(Select two.)
Response:

A) Campaign Automation Tool
B) Calculated Metrics Manager
C) Segment Builder Module
D) Conversion Funnel Report

2. You are trying to analyze how long it takes for a customer to make an online purchase. The process from brand awareness to purchase is long (taking multiple days and site visits) and for most customers, they visit your company site from multiple channels before purchasing.
However, you have already analyzed the funnel from first touch to conversion. Instead, you would like to analyze the period between the customer's final site arrival and the purchase.
Which of dimension would be used in the lookback window of an attribution model to answer this question?
Response:

A) Session
B) Custom Time
C) Conversion Time
D) Person

3. Which actions are necessary when interpreting campaign performance in Adobe CJA?
(Select two.)
Response:

A) Review Campaign Metrics
B) Check Identity Resolution Logs
C) Enable Real-Time Data Sync
D) Monitor Conversion Rates

4. An analyst works at a company that sells both direct to customer (D2C) and business to business (B2B). They have been asked to perform an analysis on the effectiveness of a new social campaign on the company's D2C sales. There are several data views from which they can choose to perform their analysis, each one based on a different connection and person ID.
Which data view should they use?
Response:

A) A data view from a connection based on personal email address.
B) A data view from a connection based on work email address.
C) A data view from a connection based on social network handle.
D) A data view from a connection based on phone number.

5. Your team needs a report on customers who made more than three purchases in the last 60 days. After creating a segment, you notice that the results are inaccurate. Upon investigation, you find that the purchase event filter is set incorrectly. What should you do to fix the issue?
Response:

A) Adjust the purchase event filter to include only "Order Completed" events.
B) Update the segment timeframe to the last 90 days.
C) Use a calculated metric to count unique orders.
D) Enable metric filters based on "Order Value."

Solutions: