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Adobe AD0-E560 Exam Syllabus Topics:

SectionObjectives
Campaign and Program Design- Smart campaigns and flow logic design
- Segmentation and targeting strategy
- Program types and lifecycle modeling
Data Model and Integration- APIs and webhooks usage
- Lead and person data structure
- CRM integration concepts (e.g., Salesforce, Microsoft Dynamics)
Governance, Compliance, and Best Practices- Naming conventions and operational standards
- Data governance and privacy compliance
- System maintenance and optimization practices
Marketo Engage Architecture and System Design- Core platform architecture principles
- Scalability and performance considerations
- Workspace and partition strategy

Adobe Marketo Engage Architect Master Sample Questions:

Question #1

What type of attribution model gives credit to the first and last touchpoints?

  • A. First Touch Attribution
  • B. Multi-Touch Attribution
  • C. Linear Attribution
  • D. Last Touch Attribution
Reveal Solution  Discussion  0

Correct Answer: B  🗳️

Question #2

When should partitions be used in Marketo?

  • A. When personalizing templates for small audiences
  • B. When managing global leads across multiple regions
  • C. When organizing campaigns by engagement type
  • D. When using static lists exclusively
Reveal Solution  Discussion  0

Correct Answer: B  🗳️

Question #3

A Marketing Operations team running Adobe Marketo Engage has a series of data processing actions that must occur on records when they enter certain Programs. The data processing must be completed before a series of flow actions can complete to achieve the desired objectives of each Program (e.g., when the customer is sent an email). Any new records must be synced to Salesforce as Leads. A number of separate Programs need these data processing events to occur before the campaign flow steps can happen (e.g., an email is sent).
From each of these Programs that runs the main flow of activities, what is the most efficient and scalable way to structure a smart campaign flow to make sure everything happens in the right order?

  • A. Execute Campaign > Send Email > Send Alert > Create Task
  • B. Execute Campaign > Sync Person to Salesforce > Send Alert > Create Task
  • C. Sync Person to Salesforce > Execute Campaign > Send Email > Send Alert
  • D. Sync Person to Salesforce > Wait (5 minutes) > Execute Campaign > Send Email > Create Task
Reveal Solution  Discussion  0

Correct Answer: A  🗳️

Question #4

A client wants to measure ROI for a webinar campaign.
What should be implemented?

  • A. Create static lists for webinar attendees
  • B. Use Program Tags for attribution
  • C. Evaluate only engagement stream performance
  • D. Leverage a single-touch attribution model
Reveal Solution  Discussion  0

Correct Answer: B  🗳️

Question #5

Unicorn reaches its Salesforce API limit daily, which causes a backlog of issues in each system. The workflow of the employees who have to use them is also heavily affected by this issue. It takes hours to days for the correct data to come into Adobe Marketo Engage and Salesforce, but it's important for new leads to be synced after creation as soon as possible. The IT team has reviewed which applications are using the API and suspect Marketo Engage is the culprit.
Before raising their API limit, which two tasks should an architect perform to resolve this issue? (Choose two.)

  • A. Change any third-party form integrations into Marketo Engage or Salesforce forms to cut down on additional API usage.
  • B. Remove any additional 'Sync to SFDC' Workflow steps in Smart Campaigns other than the dedicated ones managing the sync.
  • C. Change any additional Smart Campaigns with the 'Sync to SFDC' workflow steps into batch campaigns that run daily to reduce load.
  • D. Change any additional Smart Campaigns with the 'Sync to SFDC' workflow steps to Request Campaign that runs daily to reduce load.
  • E. Change from using 'Add to Salesforce Campaign' smart campaign workflow step, and instead, use the native 'Marketo Program/Campaign' sync setup.
Reveal Solution  Discussion  0

Correct Answer: B,E  🗳️

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