Prepare with Salesforce EEB-101 exam torrent, pass for sure
Last Updated: Oct 04, 2026
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Salesforce EEB-101 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Email Marketing Concepts & Best Practices | 20% | - Email marketing fundamentals - Compliance and regulations (CAN-SPAM, GDPR, CASL) - Email design and accessibility best practices - Deliverability and sender reputation |
| Email Creation & Testing | 25% | - Email Studio tools and editors - Preview, test send, and validation - Sender authentication (SPF, DKIM, DMARC) - Dynamic content and personalization |
| Tracking & Reporting | 10% | - Interpreting results and optimization - Key metrics (open, click, bounce, conversion) - Standard reports and dashboards |
| Subscriber & Data Management | 25% | - Data extensions and list management - Import/export and data quality - Segmentation and audience creation - Subscriber status and preferences |
| Sending & Automation | 20% | - Triggered emails and transactional sends - Guided sends and user-initiated sends - Automation Studio basics - Journey Builder fundamentals |
Salesforce Essentials for Marketing Cloud Email Marketers Sample Questions:
Northern Trail Outfitters wants to use a specific IP address and a subdomain of order subdomain for all of its transactional emails.
What should be configured to accomplish this request?
- A. Delivery Profile
- B. Send Classification
- C. Sender Profile
Correct Answer: C 🗳️
Explanation: Only visible for Test4Sure members. You can sign-up / login (it's free).
Northern Trail Outfitters (NTO) sends 500,000 emails per month and shares its sending domain and IP with other customers.
Which action ensures NTO's sending reputation remains intact?
- A. Request three Dedicated IPs to spread out the sending volume.
- B. Implement an SAP with Private Domain and a Dedicated IP.
- C. Request a Private Domain to leverage SPF and DKIM authentication.
Correct Answer: B 🗳️
Explanation: Only visible for Test4Sure members. You can sign-up / login (it's free).
Northern Trail Outfitters wants to monitor customer status while they flow through a post-purchase journey.
Which configuration is required to make decisions on this data?
The status data is connected to the contact in an attribute group.
- A. The Update Contact Activity Is used to make status updates.
- B. The Update Contact Activity us used to make status updates.
- C. The entry sources data extension has a primary key and subscriber key.
Correct Answer: A 🗳️
Explanation: Only visible for Test4Sure members. You can sign-up / login (it's free).
Northern Trail Outfitters (NTO) sends a birthday coupon during the subscriber's birthday month. NTO wants to reward the subscriber based upon engagement with the email and provide further messages based on that interaction.
Which no-code features should be implemented to accomplish this?
- A. Automation studio and Query Activity
- B. Journey Builder and Engagement Split
- C. Salesforce CDP and Einstein Engagement Scoring
Correct Answer: B 🗳️
Explanation: Only visible for Test4Sure members. You can sign-up / login (it's free).
Northern Trail Outfitters (NTO) wants to add automation to its email marketing. Which automation should NTO create as a good first step?
- A. An automation that contains several recurring emails and decisioning points
- B. An automation that Imports subscriber data regularly and updates key data extensions
- C. An automation that deletes old data extensions, emails, and reports
Correct Answer: B 🗳️
Explanation: Only visible for Test4Sure members. You can sign-up / login (it's free).
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