Last Updated: Oct 01, 2026
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| Section | Weight | Objectives |
|---|---|---|
| Community Foundation | 20% | - Establish community guidelines and rules - Define community mission, goals, and success metrics - Apply Meta Community Standards and policies - Select appropriate Meta platforms (Groups, Pages, Instagram) |
| Measurement and Analytics | 15% | - Track key performance indicators - Interpret data to improve strategy - Identify opportunities for growth and monetization - Use Meta Insights and analytics tools |
| Content Strategy | 20% | - Curate and moderate content quality - Develop engaging content aligned with community goals - Use events, live video, and interactive formats - Adapt content for member segments |
| Community Strategy | 25% | - Plan for community lifecycle stages - Build operational workflows and admin roles - Design community structure and governance - Scale community effectively |
| Community Engagement and Moderation | 20% | - Manage violations and enforce rules consistently - Foster interaction and meaningful connections - Moderate discussions and resolve conflicts - Onboard and welcome new members |
A company offers marketing training for a monthly fee. In addition to training, paying members are given access to an exclusive online community to connect with their peers. The community is very active, and members report they are getting value from the group. However, the CEO is concerned that the community does not increase revenue or decrease cost for the company and is considering closing the community aspect of the offer.
What action should the community manager take to build a case for keeping the community open?
Correct Answer: A 🗳️
The management team of a mobile app has expectations of maintaining a high level of efficiency. A community member of a group for the app has posted the same question several times over the past few weeks. The team has responded several times that the solution for that problem is still being developed. The member has started to repeatedly ask the same question in comments on unrelated posts.
The community manager needs to ensure this community member does not negatively affect other members.
How should the community manager proceed?
Correct Answer: B 🗳️
It's April, and Earth Day is approaching. A parenting group has shown interest in sustainability, so the community manager brainstorms new ideas to engage the community.
What are the two most efficient steps for the community manager to take to inform campaign planning? (Choose 2)
Correct Answer: A,C 🗳️
In an established community, members have been posting the same questions repeatedly.
Which three group tools should be used to help members find the answers they are looking for more easily? (Choose 3)
Correct Answer: B,C,E 🗳️
A well-known women's fashion brand has a significant online presence and a strong customer base in the 50-65 age group. To attract a younger demographic, the company contracts with a famous designer to launch a new line, which launches in one month.
Which two actions should the community manager take to increase brand awareness? (Choose 2)
Correct Answer: B,C 🗳️
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