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Google adwords-reporting Exam Syllabus Topics:

Google Reporting and Analysis Exam Practice Test Sample Questions:

1. Ed is reviewing the money he has spent on Google AdWords and comparing it to the revenue that it has generated. If Ed has spent $8,000 on advertising and earned $21,000 from the sales as a result of the advertising, what is his return on investment?

A) $13,000
B) 162.5 percent
C) 16.25 percent
D) $21,000

2. Google determines a quality score to evaluate keyword relevance. The higher the quality score, the better the ad will perform for your site. There are several factors that go into determining your quality score, which include your clickthrough rate, the relevance of your ad text, keyword, and what is the other factor?

A) Domain name
B) Landing page
C) History of Google AdWords
D) Negative keywords

3. You are a Google AdWords consultant to a company that sells magic tricks, stage props, and costumes for theatres. Their website is robust, full of good articles and keywords, and wellorganized. As their new Google AdWords consultant, which one of the following AdWords strategies would you recommend for their different lines of products?

A) Create separate campaigns for product line: one for magic tricks, one for stage props, and one for costumes.
B) Create one campaign for all of their products to maximize ad exposure.
C) Create a campaign based on their products and use placements to target their audience.
D) Create keywords that are specific to purchasing magic tricks, stage props, or costumes.

4. Kelly has four ad groups for her consulting business and she's hired you to help her with her Google AdWords organization. One of the first things you recommend to Kelly is to remove duplicate keywords across the ad groups. Why have you asked Kelly to do this?

A) Duplicate keywords across the ad groups will double (if not more) her advertising costs.
B) Duplicate keywords across the ad groups aren't effective as Google will only show one ad per advertiser.
C) Duplicate keywords across the ad groups make the cost-per-click higher.
D) Duplicate keywords across the ad groups will cause her ads to appear twice (or more) in search results.

5. You are trying to determine the return on investment for a Google AdWords campaign for a client. Which of the following is the correct formula for finding the return on investment for Google AdWords?

A) (Revenue from sales - Advertising costs)/Duration of Ad
B) (Revenue from sales - Advertising costs)
C) (Revenue from sales - Advertising costs)/Advertising costs
D) (Revenue from sales - Advertising costs)/Revenue from Sales

Solutions: