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| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Role of the Finance Function | 30% | - Purpose and activities of the finance function
|
| Topic 2: Data and Information in a Digital World | 20% | - Data-driven decision making
|
| Topic 3: Technology in a Digital World | 30% | - Digital technologies and data
|
| Topic 4: Shape and Structure of the Finance Function | 20% | - Finance operating models
|
A few years have passed since tech company NVision launched their new games console, Superbox. The product was once a star, with high, rising sales, but it is now selling quite poorly. In fact, it's selling so poorly that NVision are no longer making a return on the product.
Which of the following strategies would be the BEST for NVision to implement?
Correct Answer: A 🗳️
Which of the following is an example of a formal relationship in which two organisations legally contract to co-operate in defined ways to achieve specific commercial objectives?
Correct Answer: A 🗳️
Which of the following would be a useful KPI to highlight increasing recruitment costs?
Correct Answer: D 🗳️
Tom owns a guitar shop, called Jones's Guitars. In attempt to drum up business, he's decided to launch a guerilla marketing campaign.
Which of the following is the correct example of Tom using guerilla marketing?
Correct Answer: B 🗳️
When considering companies which focus on more than just commercial issues, which TWO of the following would be associated as a key element of a corporate social responsibility (CSR) strategy?
Correct Answer: B,D 🗳️
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