Last Updated: Sep 13, 2026
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| Section | Weight | Objectives |
|---|---|---|
| Reporting and Analytics | 12% | - Attribution models - Report creation and scheduling - Insight generation and interpretation |
| Automation and Workflow | 5% | - Workflow setup - Automated distribution |
| Overarching Entities | 3% | - Structure and configuration - Use cases and application scenarios |
| Data Harmonization | 3% | - Pros and cons of harmonization approaches - Cross-source alignment - Standardization methods |
| Data Integration and Ingestion | 12% | - API and file-based import - Data streams and connectors - Refresh schedules and data flow |
| Performance and Troubleshooting | 5% | - Monitoring and optimization - Common issues and fixes |
| Data Mapping and Modeling | 5% | - Data structure and relationships - Source of truth configuration - Dimensions and measures |
| Data Quality and Cleansing | 7% | - Error handling and correction - Validation rules - Duplicate management |
| Data Permissions and Governance | 5% | - Parent-child data setups - User access and roles - Data update controls |
| General Functionalities | 13% | - Basic concepts and terminology - Navigation and interface - Core platform capabilities |
| Datasets and Data Views | 10% | - View configuration and sharing - Filtering and segmentation - Dataset creation and management |
| Calculated Fields and Functions | 5% | - Custom calculations - Extract and transformation formulas - VLOOKUP and FUZZYVLOOKUP |
| Dashboards and Visualization | 15% | - KPI and metric display - Dashboard design and layout - Chart types and usage |
Ina workspace that contains one hundred data streams and a lot of data, what is the biggest downside of using calculated dimensions?
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An implementation engineer is requested to extract the second position
of the Campaign Name values.
The Campaign values consist of multiple delimiter types, as can be
seen in the following example:
Campaign Name: Ad15X2w&Delux_wal90
Desired value: Delux
Which three harmonization methods will achieve the desired outcome?
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An implementation engineer has been asked to perform a QA for a newly created harmonization field, Color, implemented by a client.
The source file that was ingested can be seen below:
The client performed the below standard mapping:
As a final step, the client had created the field 'Color'. As can be seen, it is extracted from the Creative Name (after the '#' sign).
For QA purposes, you have queried a pivot table, with the following fields:
* Media Buy Key
* Media Buy Name
* In View Impressions
The final pivot is presented below:
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A technical architect is provided with the logic and Opportunity file shown below:
The opportunity status logic is as follows:
For the opportunity stages "Interest", "Confirmed Interest" and "Registered", the status should be "Open".
For the opportunity stage "Closed", the opportunity status should be closed.
Otherwise, return null for the opportunity status.
Given the above file and logic and assuming that the file is mapped in a GENERIC data stream type with the following mapping:
"Day" - Standard "Day" field
"Opportunity Key" > Main Generic Entity Key
"Opportunity Stage" - Generic Entity Key 2
"Opportunity Count" - Generic Custom Metric
A pivot table was created to present the count of opportunities in each stage. The pivot table is filtered on Jan 7th - 10th. How many different stages are presented in the table?
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A client wants to integrate their data within Marketing Cloud Intelligence to optimize their marketing insights and cross-channel marketing activity analysis. Below are details regarding the different data sources and the number of data streams required for each source.
When harmonizing the Objective field from within the data stream mapping, which advantage is gained?
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Gordon
Jeremy
Malcolm
Hamiltion
Joseph
Marvin
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