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| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Reporting & Optimization | 15% | - Performance analysis and optimization - Audience profile and discovery reports - Site Hits and Inventory reports |
| Topic 2: Tag Implementation & Data Ingestion | 25% | - BlueKai Core Tag deployment - Server-to-server integration - First-party data ingestion methods - Mobile SDK integration |
| Topic 3: Audience Creation & Management | 20% | - Build and configure audience segments - Classification and taxonomy setup - Audience activation and delivery |
| Topic 4: Identity Mapping & Resolution | 20% | - Offline match integration - ID swapping and mapping strategies - Oracle ID Graph concepts |
| Topic 5: Data Strategy and Scoping | 20% | - Define DMP use cases - Compliance and privacy requirements - Data scoping and collection policies |
1. What is the reason to use batch versus real-time SDT?
A) If you want user data sent without authentication
B) If you want to receive user data as it is collected on users via HTTP POST or GET requests
C) If you want user data transferred directly to your server
D) If you have limited data storage capacity or if you do not have the resources to implement SDT on a server
2. You have just set up a new classification rule and configured it properly, but data does not seem to be mapping properly to the categories.
What is the reason why it is not working?
A) It takes one week after rule creation for data to be mapped to prescribed categories.
B) The old rules must be purged prior to running the newly created rule.
C) You must wait at least thirty minutes after creating a classification rule to start using it.
D) In addition to the classification rule, you also need to configure a chint rule.
3. How do you validate that you can use your developer keys to send authenticated message requests to the web services?
A) Use the Ping API
B) Use the ID Segment API
C) Use the Audience Grant API
D) Use the ID Types REST API
4. Which of the following is a reason to review and update a taxonomy?
A) The Category Value Assessment has been requested and addressed.
B) Taxonomy permissioning has been activated.
C) There are too many categories in the taxonomy and it is hard to find the right data.
D) It has been a month since the last audit was conducted.
5. Your customer wants to deploy the DMP CoreTag an all site pages and collect data in the DMP data taxonomy based on the URL of each page visited by the end user.
Identify the correct tag configuration along with the exact phint that must be used to accomplish this.
A) Under Manage > Containers > Generate Code > Advanced Configuration, check the "Extract named global variables" checkbox for the CoreTag. Then ensure that that data is being collected from phint
"__bk_k" when the tag fires from various pages.
B) Under Manage > Containers > Generate Code > Advanced Configuration, uncheck the "Disable Metadata" checkbox for the CoreTag. Then ensure that that data is being collected from phint "__bk_l" when the tag fires from various pages.
C) Under Manage > Containers > Generate Code > Advanced Configuration, check the "Extract named meta elements" checkbox for the CoreTag. Then ensure that that data is being collected from phint
"__bk_ l" when the tag fires from various pages.
D) Under Manage > Containers > Generate Code > Advanced Configuration, uncheck the "Disable Metadata" checkbox for the CoreTag. Then ensure that that data is being collected from phint "__bk_k" when the tag fires from various pages.
E) Under Manage > Containers > Generate Code > Advanced Configuration, check the "Extract named meta elements" checkbox for the CoreTag. Then ensure that that data is being collected from phint
"__bk_t" when the tag fires from various pages.
F) Under Manage > Containers > Generate Code > Advanced Configuration, uncheck the "Extract named meta elements" checkbox for the CoreTag. Then ensure that data is being collected from phint "__bk_t" when the tag fires from various pages.
Solutions:
| Question # 1 Answer: B | Question # 2 Answer: C | Question # 3 Answer: A | Question # 4 Answer: B | Question # 5 Answer: E |
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