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Last Updated: Sep 14, 2026
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Salesforce MCAE-Con-201 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Email Marketing | 20% | - Explain how to create and send emails - Describe how to manage email deliverability and compliance (CAN-SPAM, GDPR) - Describe how to manage email templates - Explain how to analyze email performance metrics - Explain how to use dynamic content in emails |
| Topic 2: Engagement Studio | 17% | - Explain how to design and build Engagement Studio programs - Explain how to test and activate Engagement Studio programs - Describe how to use triggers, rules, and actions - Describe how to analyze Engagement Studio performance |
| Topic 3: Account Engagement Forms, Form Handlers and Landing Pages | 20% | - Describe how to use form handlers - Explain how to create and publish landing pages - Explain how to create and configure Account Engagement forms - Describe how to use dynamic content |
| Topic 4: Administration | 11% | - Describe how to configure and manage email sending domains - Explain how to configure Account Engagement settings - Explain how to set up and manage connectors (e.g., Salesforce CRM) - Describe how to manage users, roles, and permissions |
| Topic 5: Visitors and Prospects | 8% | - Explain the differences between visitors and prospects - Describe how prospects are tracked and identified - Explain how visitors are converted into prospects |
| Topic 6: Lead Management | 24% | - Describe how to manage prospects in the recycle bin - Explain how to use automation rules for lead management - Describe how to set up and manage assignment rules - Explain how to configure and manage scoring and grading |
Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions:
LenoxSoft offers a range of products and each product has a unique website with a custom domain. They want to build landing pages in Marketing Cloud Account Engagement for upcoming webinars that appear to have a webpage URL that appropriately coordinates with the featured product.
What should be done to ensure each landing page URL looks like it is a part of the unique product website?
- A. Create multiple tracker domains, one for each product website, and apply the appropriate domain when building the landing pages.
- B. Create a page action for each landing page, including an action to automatically change the landing page vanity URL to the appropriate product name.
- C. Create one tracking domain from the main LenoxSoft URL, then manually change the URLs when creating the landing page to contain the product name.
- D. Create a custom redirect URL using the product name for each landing page and apply the custom redirect URL when building the landing page.
LenoxSoft just purchased Marketing Cloud Account Engagement and will be migrating to Marketing Cloud Account Engagement from another marketing automation tool. On the initial kickoff call, the Marketing Manager shares their existing tool's contract ends in 3 weeks. Given the accelerated timeframe, what is the recommended first step?
- A. Complete the technical setup items and create Marketing Cloud Account Engagement users. Conduct a Strengths Weaknesses Opportunities and Threats (SWOT) analysis of their current marketing strategies
- B. Salesforce Connector User has 'Read1 permission to the custom object
- C. Export all the data and assets from the existing tool
- D. Install the Salesforce AppExchange Package and verify the Salesforce connector
Marketing is under pressure to provide their sales team with more leads. A Marketing Cloud Account Engagement administrator is looking at the Pipeline Dashboard Report in the B2B Marketing Analytics App and notices an extremely high number of prospects compared to Marketing Qualified Leads (MQLs).
Which two steps should increase the number of qualified leads being passed to sales?
Choose 2 answers
- A. Improve lead qualification efficiency by using automation rules for prospect assignment.
- B. Increase gated content on the website to provide more scoring opportunities.
- C. Increase their scoring threshold to give the Sales team the most qualified leads.
- D. Improve prospect data by adding fields to existing forms and making them required.
LenoxSoft has a requirement to provide visitors to their website a consistent transition between their own hosted, branded web assets and LenoxSoft Marketing Cloud Account Engagement forms and assets.
What should be implemented to meet this requirement?
- A. Tracker domain
- B. Custom redirects
- C. IP allowlist
- D. Page actions
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You have several white papers on your website, but you want to start gateing those and gather more and more details about prospects as they download the white papers. What is the best way to achieve this?
- A. Create a form handler for each white paper
- B. Create a form per white paper and enable progressive profiling
- C. Create a form and enable progressive profiling
- D. Create a form handler and enable progressive profiling
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