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Salesforce MC-201 Exam Syllabus Topics:

SectionWeightObjectives
Topic 1: Email Marketing20%- Distinguish between the metrics collected in Account Engagement email reporting
- Identify the capabilities and use cases for email given a scenario
- Distinguish between an Email and an Email Template
Topic 2: Engagement Studio17%- Distinguish between the components of an Engagement Program
- Explain Engagement Program structure and capabilities
Topic 3: Administration11%- Explain the relationship between Account Engagement and Salesforce
- Describe the capabilities of the Account Engagement Recycle Bin
- Illustrate how to create, edit, and map fields
Topic 4: Visitors and Prospects8%- Describe the relationship between visitors and prospects
- Apply the appropriate plan of action using Prospect Audits given a scenario
Topic 5: Lead Management24%- Explain what a Score measures and how scoring is managed
- Define the capabilities of a segmentation rule
- Distinguish between the capabilities of, use cases for, and how to create different types of lists
- Explain the components and use cases of an automation rule
- Explain what a Grade measures and how grading is managed
- Identify the capabilities and use cases of custom redirects
- Define the capabilities of a completion action
- Define the capabilities of page actions
Topic 6: Account Engagement Forms, Form Handlers and Landing Pages20%- Identify the capabilities, use cases and interpret reporting metrics for landing pages
- Identify the capabilities, use cases and interpret metrics of Account Engagement forms given a scenario

Salesforce Certified Marketing Cloud Account Engagement Specialist Sample Questions:

1. By default Marketing Cloud Account Engagement will sync with what types of accounts in Salesforce?

A) Persons Accounts
B) Contact Accounts
C) Lead Accounts


2. A Marketing Cloud Account Engagement administrator wants to enable bot protection on their forms.
Which two Account Engagement form settings would accomplish this?
Choose 2 answers

A) reCaptcha
B) Enable HTTPS
C) Honeypot Technique
D) Dependent Fields


3. What is the difference between a visitor and a prospect?

A) A prospect has submitted a Marketing Cloud Account Engagement form, while a visitor has not submitted a Marketing Cloud Account Engagement form.
B) A prospect has an identified email address, while a visitor does not have an identified email address.
C) A prospect has an assigned user, while a visitor does not have an assigned user.
D) A prospect has an opportunity associated with it. while a visitor does not have an opportunity associated with it.


4. A form is used to capture prospect data for a yearly conference. The form needs to add prospects to a list after the submit, but it should not retroactively apply actions to prospects that have already filled out the form.
What automation tool would effectively achieve this goal?

A) Use a dynamic list to add prospects to a list
B) Use a segmentation rule to add prospects to a list
C) Use a completion action to add prospects to a list
D) Use an automation rule to add prospects to a list


5. Which two considerations must be made when creating a repeating automation rule?
Choose 2 answers

A) Setting how many prospects are allowed to match the repeating automation rule
B) Setting the number of times a prospect can match the repeating automation rule
C) Setting a date for when prospects can no longer match the repeating automation rule
D) Setting how many days must pass before a prospect can match the repeating automation rule


Solutions:

Question # 1
Answer: B
Question # 2
Answer: A,C
Question # 3
Answer: B
Question # 4
Answer: C
Question # 5
Answer: B,D

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