Last Updated: Aug 15, 2026
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| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Email Marketing | 20% | - Distinguish between the metrics collected in Account Engagement email reporting - Identify the capabilities and use cases for email given a scenario - Distinguish between an Email and an Email Template |
| Topic 2: Engagement Studio | 17% | - Distinguish between the components of an Engagement Program - Explain Engagement Program structure and capabilities |
| Topic 3: Administration | 11% | - Explain the relationship between Account Engagement and Salesforce - Describe the capabilities of the Account Engagement Recycle Bin - Illustrate how to create, edit, and map fields |
| Topic 4: Visitors and Prospects | 8% | - Describe the relationship between visitors and prospects - Apply the appropriate plan of action using Prospect Audits given a scenario |
| Topic 5: Lead Management | 24% | - Explain what a Score measures and how scoring is managed - Define the capabilities of a segmentation rule - Distinguish between the capabilities of, use cases for, and how to create different types of lists - Explain the components and use cases of an automation rule - Explain what a Grade measures and how grading is managed - Identify the capabilities and use cases of custom redirects - Define the capabilities of a completion action - Define the capabilities of page actions |
| Topic 6: Account Engagement Forms, Form Handlers and Landing Pages | 20% | - Identify the capabilities, use cases and interpret reporting metrics for landing pages - Identify the capabilities, use cases and interpret metrics of Account Engagement forms given a scenario |
1. By default Marketing Cloud Account Engagement will sync with what types of accounts in Salesforce?
A) Persons Accounts
B) Contact Accounts
C) Lead Accounts
2. A Marketing Cloud Account Engagement administrator wants to enable bot protection on their forms.
Which two Account Engagement form settings would accomplish this?
Choose 2 answers
A) reCaptcha
B) Enable HTTPS
C) Honeypot Technique
D) Dependent Fields
3. What is the difference between a visitor and a prospect?
A) A prospect has submitted a Marketing Cloud Account Engagement form, while a visitor has not submitted a Marketing Cloud Account Engagement form.
B) A prospect has an identified email address, while a visitor does not have an identified email address.
C) A prospect has an assigned user, while a visitor does not have an assigned user.
D) A prospect has an opportunity associated with it. while a visitor does not have an opportunity associated with it.
4. A form is used to capture prospect data for a yearly conference. The form needs to add prospects to a list after the submit, but it should not retroactively apply actions to prospects that have already filled out the form.
What automation tool would effectively achieve this goal?
A) Use a dynamic list to add prospects to a list
B) Use a segmentation rule to add prospects to a list
C) Use a completion action to add prospects to a list
D) Use an automation rule to add prospects to a list
5. Which two considerations must be made when creating a repeating automation rule?
Choose 2 answers
A) Setting how many prospects are allowed to match the repeating automation rule
B) Setting the number of times a prospect can match the repeating automation rule
C) Setting a date for when prospects can no longer match the repeating automation rule
D) Setting how many days must pass before a prospect can match the repeating automation rule
Solutions:
| Question # 1 Answer: B | Question # 2 Answer: A,C | Question # 3 Answer: B | Question # 4 Answer: C | Question # 5 Answer: B,D |
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