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Salesforce Certified Marketing Cloud Engagement Administrator Sample Questions:

1. Which two statements are correct about Send Logging?
Choose 2answers

A) SQL Query Activities can reference Send Logs in combination with system data views.
B) Send Log data extensions are archived automatically based on retention settings.
C) A business unit can support up to three Send Logs.
D) AMP script can be used to pull data from Send Logs for use within emails.

2. A Marketing Cloud admin is using the Import Wizard to import data into a non-sendable data extension, but receives an error indicating the import type being used requires a primary key.
Which import type could the admin use instead?

A) Add and Update
B) Update Only
C) Overwrite
D) Add Only

3. A Marketing Cloud Admin has noticed a File Drop Automation has been failing on the import File activity. The automation is configured with a filename pattern, so the filename is expected to begin with customer_import_. The import is configured to look for a file named customer_import_%%Year%%%%Month%%%%Day%%.csv, however, the admin notices the filenames include seconds and milliseconds.
How should the admin fix the issue?

A) Use %%FILENAME_FROM_TRIGGER%% in the import File Activity
B) Make sure the filename has a date stamp to avoid duplication
C) Make sure the file is placed on the correct subfolder within the SFTP
D) Use the exact filename used for the trigger in the import File Activity

4. Northern Trails Outfitters uses DoubleClick Bid Manager, Facebook Ads, and Google Analytics to manage advertising spend. They want to combine these data sources with Marketing Cloud's API to identify their most effective campaigns.
What feature should be recommended?

A) Einstein AI
B) Google Marketing Platform
C) Datorama
D) Interaction Studio

5. A Marketing Cloud admin wants to create an SFTP User for the first time.
Which two considerations should be taken when configuring an SFTP User7 Choose 2 answers

A) Once created, the user will need to be activated in order to use the SFTP.
B) Minimum password length is 12 characters.
C) By default, the username is the MID for the current Marketing Cloud MID.
D) By default, the password will be the password of the logged-in user.

Solutions: