Prepare with Salesforce MCAE-Con-201 exam practice material, pass for sure
Updated: Aug 20, 2026
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Salesforce MCAE-Con-201 Exam Overview:
| Certification Vendor: | Salesforce |
| Exam Name: | Salesforce Certified Marketing Cloud Account Engagement Consultant |
| Exam Number: | MCAE-Con-201 |
| Exam Format: | Multiple choice, Multiple select |
| Available Languages: | English |
| Real Exam Qty: | 60-65 |
| Passing Score: | 68% |
| Related Certifications: | Salesforce Certified Marketing Cloud Account Engagement Administrator Salesforce Marketer Certification |
| Certificate Validity Period: | 2 years |
| Exam Price: | USD 200 |
| Exam Duration: | 105 minutes |
| Recommended Training: | Market to Your Customers with Account Engagement Account Engagement Consultant Certification Prep |
| Exam Registration: | Kryterion Webassessor Salesforce Certification Portal |
| Sample Questions: | Salesforce MCAE-Con-201 Sample Questions |
| Exam Way: | Online proctored or onsite testing center |
| Pre Condition: | Salesforce Certified Marketing Cloud Account Engagement Administrator certification; 6+ months of experience implementing or consulting on Account Engagement solutions |
| Official Syllabus URL: | https://trailhead.salesforce.com/credentials/marketing-cloud-account-engagement-consultant |
Salesforce MCAE-Con-201 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Automating Business Processes | 17% | - Build lead nurturing and campaign workflows - Design engagement programs and sequences - Select appropriate automation tools |
| Topic 2: Reporting, Metrics, and Analytics | 12% | - Define relevant KPIs and metrics - Interpret results and recommend improvements - Configure and customize reports and dashboards |
| Topic 3: Personalizing the Prospect Experience | 8% | - Design personalized interactions - Implement consent and preference management - Recommend engagement enhancements |
| Topic 4: Account Configuration | 16% | - Technical setup and architecture planning - Data migration and integrity maintenance - Usage governance and permission strategies |
| Topic 5: Sales Emails and Alerts | 6% | - Maximize sales and marketing alignment - Configure Sales Emails and Alerts features |
| Topic 6: Evaluation | 17% | - Analyze business requirements and recommend solutions - Assess existing infrastructure and marketing maturity - Design strategies to identify customer needs |
| Topic 7: Lead Management | 14% | - Implement scoring and grading models - Design lead generation strategies - Configure lead routing and handoff processes |
| Topic 8: Email Marketing | 10% | - Optimize email content and performance - Apply email marketing standards and best practices - Ensure deliverability and compliance |
Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions:
1. What is true about grading? [Choose two answers]
A) All prospects start with a grade of D.
B) You cannot change the default profile criteria
C) Matching or unmatching a criteria will result in an increase or decrease of the grade by , or 3/3 of a grade.
D) A prospect can be associated to multiple profiles.
2. Which one is Marketing Cloud Account Engagement Video Connector
A) Vimeo
B) YouTube
C) Wistia
D) Dailymotion
3. Select available Webinar Connectors
A) Demio
B) ClickMeeting
C) Webex
D) GoToWebinar
E) ReadyTalk
F) WebinarJam
4. "The LenoxSoft sales leadership has just implemented queues in Salesforce and wants to make sure their new leads coming from marketing nurtures are allocated fairly.
What should the Marketing Cloud Account Engagement administrator do to make sure new leads from nurture programs are properly routed in Salesforce?
A) Configure users > set up a round robin > have nurture programs assign prospects to the round robin
B) Configure users > set up a queue > have nurture programs assign prospects to the queue
C) Configure users > set up a custom role > have nurture programs assign prospects to users with the custom role
D) Configure users > set up a user group > have nurture programs assign prospects to the user group
5. LenoxSoft is launching a new customer newsletter and wants to ensure prospects who receive their product launch announcements are able to express interest in opting in to receive the newsletter as well. Which feature should meet their needs?
A) Static Public List and Automation Rule
B) Salesforce Engage and CRM Visible List
C) Email Preference Center and Static Public List
D) Email Preference Center and Dynamic Public List
Solutions:
| Question # 1 Answer: A,C | Question # 2 Answer: C | Question # 3 Answer: C,D,E | Question # 4 Answer: D | Question # 5 Answer: C |
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