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Salesforce MCE-Con-201 Exam Syllabus Topics:

Salesforce Certified Marketing Cloud Engagement Consultant Sample Questions:

Question 1

Northern Trail Outfitters is using a Triggered Send to send customers their order confirmations.
Their commerce platform provides a JSON payload for order details. What should they use to format the JSON within the email?

A. SSJS platform function ParseJSON
B. TransformJSON() AMPscript Function
C. ParseJSON content block with Content Builder
D. BuildRowSetFromJSON() AMPscript Function

Question 2

A customer wants to configure appointment reminders for patients in their clinic. The reminder should be sent the day before the appointment date at 10 a.m., and the appointment record should be updated if the patient was sent a reminder email. What solution could be recommended?

A. Create a journey with CRM data source triggered on the reminder data and use Journey Builder activities to send a reminder and update the record in Synchronized Data Extension.
B. Create a daily scheduled automation to refresh the audience, and use Data Extension entry source for a journey which activates a reminder and updates the record in CRM.
C. Create a journey with CRM date-based entry source, and use Journey Builder activities to send a reminder and update the record in CRM.
D. Create a daily scheduled automation to refresh the audience, and use Automation Studio activities to send a reminder with AMPscript in the message to update the record in Synchronized Data Extension.

Question 3

Northern Trail Outfitters' account is configured with Multi-Org to leverage two Salesforce CRM accounts. In the Cloud Kicks business unit they want to disconnect the sandbox instance and connect the production instance. What additional configuration changes should they make?

A. Rename and delete sandbox synchronized data extensions before connecting.
B. Remove existing user mappings, attribute mappings, and tracking subscriptions.
C. Configure Multi-Org settings to account for two production instances in Setup.
D. Update query activities that reference the synchronized data extensions.

Question 4

Northern Trail Outfitters receives a nightly encrypted unsub file to their Marketing Cloud SFTP from a third-party email platform. These files are used to unsubscribe existing subscribers. They do not use Email Address as Subscriber Key. What Automation Studio Activity sequence should be used to ensure the appropriate subscribers are unsubscribed from the All Subscriber List?

A. Import File > Query > Data Extract > File Transfer > Import File
B. File Transfer > Import File > Data Extract > File Transfer > Import File
C. File Transfer > Import File > Query > Data Extract > File Transfer > Import File
D. Import File > Data Extract > File Transfer > Import File

Question 5

A marketer wants to personalize an email with real-time weather information from the Sunny Sky API. What tool should be used to parse and display the response within the email?

A. GTL
B. Node.JS
C. SSJS
D. Apex

Solutions: