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| Section | Weight | Objectives |
|---|---|---|
| Media Planning and Proposal Management | 22% | - Configure inventory and ad placement products - Manage proposal approval workflows - Configure media plans and rate cards - Describe the proposal creation and management process |
| Order Management and Fulfillment | 18% | - Describe integration with third-party ad servers and systems - Manage order lifecycle and status tracking - Describe the order decomposition process - Configure order items and fulfillment workflows |
| Billing, Invoicing, and Revenue Management | 10% | - Describe revenue recognition and reporting - Configure billing schedules and rules - Explain integration with ERP and financial systems - Describe billing and invoicing processes |
| Media Cloud and Salesforce Industries Basics | 15% | - Identify Media Cloud products and bundles - Describe the purpose and capabilities of Media Cloud - Explain how Media Cloud integrates with other Salesforce clouds - Describe the Media Cloud architecture and component relationships |
| Audience and Inventory Management | 13% | - Configure rate cards and pricing models - Describe inventory management and availability - Configure audience segments and targeting criteria - Describe programmatic and direct sold inventory |
| Sales and Order Capture | 22% | - Describe the lead-to-order process - Describe order management capabilities - Configure guided flows for sales processes - Configure products, bundles, and promotions using Industries CPQ |
1. A consultant working on the implementaion of media cloud for publishing company has been asked by an IT Manger at the publishing company to better understand the structure of media cloud data model. How should the consultant describe the characteristics of media cloud data model?
A) it is composed of custom and standard objects.
B) it is composed exlusively of standard objects
C) it is composed exclusively of custom objects
D) it is composed of custom objects with no extensions.
2. What happens when a required placement is unavailable in the ad server during the check availability process with google Ad manager?
A) the check availability action updates the quantity to the available quantity
B) a red check mark appears in the availability column
C) a yellow check mark appears if partial quantity is available and red if none is available
D) the check availability action returns the available quantity for manual adjustment
3. A customer has the necessary licensed and dependent packeges installed and would like to install the advertising salesd management (ASM) package. Which step needs to be taken in order to do this?
A) request a trial org of the ASM package in the salesforce industries media and entertainment process Library.Use thetrial org requested as the source org for the target sandbox
B) install by using a release package installation link from salesforce industries success community, selecting the industries applications package that is generally available (GA) for the target sandbox
C) go to the vlocity CMT administrator tab in the production org, search for the ASM app, and select enable. Thenrefreshthe target sandbox
D) find the intalled package of salesforce industries communications, media, and energy managed package installes of the sandbox instance and enable ASM.
4. A company is planning to do an audit and needs a report to determine all the price list changes that have been configured in all streaming packages configured in media cloud. which set of objects should a consultant access to generate such report?
A) product, price book, price book entry, price list
B) product, pricing plan, pricing plan step, price list
C) product, pricing variable, pricing variable binding
D) product, price list entry, pricing element
5. A consultant is asked to help design a solution which could aid a company is expanding their reach into the small and medium business segment. This has traditionally been a challenge for a company in the direct-sales channel because the small and medium business greatly outnumber the sales team. What should the consultant do in the design to allow for advertisers/Agency to self-service their media plans?
A) leverage the advertising sales management self-care feature so that approved advertiser/agency can access an experience cloud portal where they can create and track their media plans
B) set up a public user, which anyone can use to create their own media plan, and provide their company information in the record detail
C) set up web-to-lead and have the advertiser/agency submit their media plan through a website so the sales team can later take ownership of the record and follow up to finalize the media plan.
D) build an experience cloud with the customer service template for the advertiser to navigate the product catalog and configure the products in the site
Solutions:
| Question # 1 Answer: A | Question # 2 Answer: C | Question # 3 Answer: B | Question # 4 Answer: B | Question # 5 Answer: A |
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