Prepare with Salesforce AP-214 exam practice material, pass for sure
Updated: Aug 08, 2026
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Salesforce AP-214 Exam Overview:
| Certification Vendor: | Salesforce |
| Exam Name: | Salesforce Marketing Cloud Advanced Cross Channel Accredited Professional |
| Exam Number: | AP-214 |
| Exam Format: | Multiple Choice, Multiple Select |
| Certificate Validity Period: | 2 years |
| Exam Price: | USD 150 |
| Available Languages: | English |
| Exam Duration: | 60 minutes |
| Related Certifications: | Marketing Cloud Accredited Professional Marketing Cloud Email Specialist |
| Passing Score: | 67% |
| Real Exam Qty: | 40-45 |
| Recommended Training: | Marketing Cloud Advanced Cross Channel Accredited Professional Preparation Marketing Cloud Product Enablement Resources |
| Exam Registration: | Salesforce Trailhead Academy Kryterion Webassessor |
| Sample Questions: | Salesforce AP-214 Sample Questions |
| Exam Way: | Online proctored or onsite testing center |
| Pre Condition: | Recommended: 6+ months of hands-on experience with Salesforce Marketing Cloud, familiarity with cross-channel marketing concepts |
| Official Syllabus URL: | https://trailheadacademy.salesforce.com/certificate/exam-mc-advanced-cross-channel-ap---AP-214 |
Salesforce AP-214 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Social Studio | 10% | - Social media publishing and engagement - Content management and moderation - Social analytics and reporting |
| Journey Orchestration | 25% | - Comparison between Datorama and Google Analytics - Activities and decision splits - Journey design and best practices - Entry sources and audience evaluation - Reporting and performance analysis |
| Mobile (SMS/Push) | 13% | - Mobile Studio configuration and usage - MobilePush tools and functionalities - GroupConnect and WhatsApp integration - MobileConnect features and capabilities |
| Einstein for Marketing Cloud | 23% | - Einstein Copy Insights - Send Time Optimization - Einstein Engagement Scoring - Einstein Engagement Frequency - AI-powered personalization and prediction |
| Interaction Studio | 8% | - Real-time interaction management - Personalization and decisioning capabilities - Integration with other Marketing Cloud modules |
| Triggers | 7% | - Event-driven automation - SOAP and REST API triggers - Data extension and trigger management |
| Ad Studio | 12% | - Campaign management and optimization - Audience targeting and segmentation - Integration with advertising platforms |
Salesforce Marketing Cloud Advanced Cross Channel Accredited Professional Sample Questions:
1. How can Distributed Marketing messages be configured to use approval workflows?
A) Therearecurrently no approval workflows available.
B) All DM sends need to enable the''workflow active' settingwithin the message template.
C) It uses the standard Salesforce Approval Process feature to route content through manual approvals.
D) A customer support case needs to be opened to enable the functionality.
2. In which section can you define fatigue rules to restrict a user from being recommended same content multiple times
A) Einstein content selection
B) Einstein engagement scoring
C) Einstein copy insights
3. If a subscriber, who joined 2 weeks ago, clicks the main CTA (download mobile app), send the subscriber email content on the top five mobile app features. If not, send original email. 50K max daily audience. Series of 3 emails. Based on the scenario above, what is the best solution to automate this daily campaign?
A) Create a daily automation in Automation Studio that includes a single SQL query activity that populates a sendable data extension based on the campaign criteria (joined two weeks ago).
B) Use Journey Builder's (JB) Data Extension Entry Source and JB Email Activities
C) Write a SOL query activity joining the sendable audience with the CLICK data view to identify who clicked the "Download Mobile App" link.
D) Use Automation Studio's (AS) Query Entry Source and AS Send Email Activities
E) Use Journey Builder Engagement Splits to identify who Clicked the "Download Mobile App' link.
4. Where can users set fatigue rules to limit the subscriber from receiving the same asset a predetermined amount of times?
A) Einstein Scoring
B) Einstein Engagement Frequency
C) Einstein Content Selection
D) Einstein Copy Insights
5. You are using replace inbox message feature. But your audience has changed and some of the contacts who received the first message do not exist. What would happen?
A) Inbox message is replaced for existing usef s and deleted for users who do not eixist.
B) the inbox message is replaced for all user.
C) inbox message Is replaced for users who read the first message.
D) the inbox message is replaced only for users who do not exist:
Solutions:
| Question # 1 Answer: C | Question # 2 Answer: A | Question # 3 Answer: A,B,E | Question # 4 Answer: B | Question # 5 Answer: A |
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