Last Updated: Aug 08, 2026
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| Section | Weight | Objectives |
|---|---|---|
| Advertising and Social Integration | 15% | - Leverage Social Studio capabilities - Configure Advertising Studio integrations - Implement audience synchronization |
| Analytics and Reporting | 15% | - Interpret attribution models - Build custom reports and dashboards - Analyze cross channel performance metrics |
| Mobile Messaging (SMS and Push) | 20% | - Implement mobile opt-in management - Design mobile customer journeys - Configure SMS and push notification campaigns - Apply compliance and regulatory requirements |
| Cross Channel Strategy and Planning | 15% | - Define cross channel campaign strategy aligned with business objectives - Design customer journey touchpoints - Identify target audiences across channels |
| Email Marketing Advanced Concepts | 25% | - Optimize email deliverability - Implement advanced segmentation strategies - Configure dynamic content and personalization - Design A/B and multivariate test strategies |
| Automation and Journey Builder | 10% | - Configure wait and engagement activities - Implement decision split logic - Design complex multi-step journeys |
1. What is true about shared entry event.
A) Yon can use filter for entry audience segregation.
B) It cannot be modified.
C) Data extension created by it can be modified.
2. What are three Einstein Vision classifiers in Social Studio Analyze?
Choose 3 answers
A) Finger prints
B) Food
C) Facial Expressions
D) Logos
E) Scenes
3. How are profiles merged In IS:
A) Probabilistic matching
B) Deterministic matching on matched identities
C) Once a day
4. In which section can you define fatigue rules to restrict a user from being recommended same content multiple times
A) Einstein content selection
B) Einstein engagement scoring
C) Einstein copy insights
5. What is supported as a managed account in Social Studio?
A) Google My Business
B) Yelp
C) Reddit
D) Amazon
Solutions:
| Question # 1 Answer: A | Question # 2 Answer: B,D,E | Question # 3 Answer: B | Question # 4 Answer: A | Question # 5 Answer: A |
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