Prepare with IBM M2020-618 exam practice material, pass for sure
Updated: Sep 17, 2026
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IBM M2020-618 Exam Overview:
| Certification Vendor: | IBM |
|---|---|
| Exam Name: | IBM Business Analytics Midmarket Foundational Sales Mastery Test v2 (M2090-618) |
| Exam Number: | M2090-618 |
| Available Languages: | English |
| Exam Format: | Multiple choice |
| Recommended Training: | IBM Training Catalog IBM SkillsBuild |
| Exam Registration: | IBM Training and Certification |
| Sample Questions: | IBM M2020-618 Sample Questions |
| Exam Way: | Online proctored / IBM authorized exam delivery platform |
| Official Syllabus URL: | https://www.ibm.com/training/certification |
IBM M2020-618 Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Topic 1: Midmarket Positioning and Sales Approach | - IBM sales methodology and solution positioning - Understanding midmarket customer needs and buying drivers |
| Topic 2: IBM Business Analytics Portfolio Overview | - IBM analytics and data platform overview for midmarket customers - Key value propositions of IBM Business Analytics solutions |
| Topic 3: Customer Use Cases and Value Messaging | - Reporting, dashboarding, and business intelligence use cases - Forecasting and planning scenarios for midmarket organizations |
| Topic 4: IBM Analytics Solutions Overview | - IBM Cognos Analytics overview and capabilities - IBM SPSS and predictive analytics basics - IBM Planning Analytics overview |
| Topic 5: Competitive Positioning | - Common objection handling scenarios - Differentiation of IBM analytics vs competing BI platforms |
IBM Business Analytics Midmarket Foundational Sales Mastery Test v2 Sample Questions:
An existing IBM Midmarket customer would like to grow beyond 100 IBM Cognos Express users. What do they need to buy?
- A. Entitlements for IBM Cognos Insight
- B. A trade up to entitlements of IBM Cognos TM1 and or IBM Cognos Business Intelligence
- C. Entitlements for IBM Cognos Disclosure Management Express
- D. Entitlements for additional IBM Cognos Express users
Correct Answer: A 🗳️
What is the definition of an IBM sales stage 04 qualified opportunity?
- A. The organization has funding (budget) or can achieve funding (budget) that is commensurate with the solutions that you provide, has people within the sphere of influence of the sponsor with the authority to buy. and has a compelling point in time when the solution to the issue should be implemented.
- B. The customer has been BANT qualified.
- C. An opportunity exists within an organization to either solve a problem or take advantage of an opportunity that either decreases costs, increases revenue, complies with regulations or decreases risk.
- D. The customer has funding and will buy something, and is considering multiple sources; uncertainty exists (no solution yet).
Correct Answer: A 🗳️
What is a common pain point for a Finance Department?
- A. How do I improve performance, profitability and grow my business?
- B. Do I fully understand my company's cash flow, ROI, compliance, risk, disclosure and regulatory reporting requirements?
- C. How do I maximize retention, optimize staffing mix and attain best practice benchmark benefits?
- D. Am I attaining savings and maintaining infrastructure (computers, databases, networks) required to support growth of our business?
Correct Answer: B 🗳️
Identify the scenario where IBM Cognos Express will NOT be the correct choice:
- A. Budget planning in the Office of Finance
- B. Bursting statements to thousands of customers
- C. Creating dashboards for Marketing
- D. Reporting on inventory levels
Correct Answer: B 🗳️
An existing IBM Midmarket customer wants to create reports consisting of existing data along with supporting text that adds context to the data. What capability would help them?
- A. IBM Cognos Controller Express
- B. IBM Cognos Express
- C. IBM Cognos Disclosure Management Express
- D. IBM SPSS Modeler Premium
Correct Answer: D 🗳️
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