Prepare with Salesforce MC-201 exam practice material, pass for sure
Updated: Aug 10, 2026
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Salesforce MC-201 Exam Overview:
| Certification Vendor: | Salesforce |
| Exam Name: | Salesforce Certified Marketing Cloud Account Engagement Specialist |
| Exam Number: | MC-201 |
| Available Languages: | English |
| Exam Format: | Multiple Choice, Multiple Select |
| Related Certifications: | Salesforce Certified Marketing Cloud Engagement Administrator Salesforce Certified Marketing Cloud Engagement Consultant |
| Passing Score: | 72% |
| Real Exam Qty: | 60 |
| Certificate Validity Period: | Maintained with release cycles (3x/year) |
| Exam Duration: | 90 minutes |
| Exam Price: | USD 200 |
| Sample Questions: | Salesforce MC-201 Sample Questions |
| Exam Way: | Online (Proctored) or Onsite (Kryterion Testing Center) |
| Pre Condition: | Salesforce Administrator credential recommended but not mandatory |
| Official Syllabus URL: | https://trailhead.salesforce.com/credentials/marketingcloudaccountengagementspecialist |
Salesforce MC-201 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Lead Management | 24% | - Explain what a Grade measures and how grading is managed - Explain what a Score measures and how scoring is managed - Define the capabilities of page actions - Distinguish between the capabilities of, use cases for, and how to create different types of lists - Identify the capabilities and use cases of custom redirects - Define the capabilities of a completion action - Explain the components and use cases of an automation rule - Define the capabilities of a segmentation rule |
| Account Engagement Forms, Form Handlers and Landing Pages | 20% | - Identify the capabilities, use cases and interpret metrics of Account Engagement forms given a scenario - Identify the capabilities, use cases and interpret reporting metrics for landing pages |
| Visitors and Prospects | 8% | - Describe the relationship between visitors and prospects - Apply the appropriate plan of action using Prospect Audits given a scenario |
| Administration | 11% | - Illustrate how to create, edit, and map fields - Describe the capabilities of the Account Engagement Recycle Bin - Explain the relationship between Account Engagement and Salesforce |
| Engagement Studio | 17% | - Explain Engagement Program structure and capabilities - Distinguish between the components of an Engagement Program |
| Email Marketing | 20% | - Identify the capabilities and use cases for email given a scenario - Distinguish between the metrics collected in Account Engagement email reporting - Distinguish between an Email and an Email Template |
Salesforce Certified Marketing Cloud Account Engagement Specialist Sample Questions:
1. How can you send an automated email to a prospect after they fill out a form?
A) None of the above
B) Using a Completion Action
C) Using a Segmentation Rule
D) Using an Automation Rule
2. A Marketing Manager wants to create a new prospect in Marketing Cloud Account Engagement.
What are three ways the Marketing Manager can create a new prospect?
Choose 3 answers
A) Import a .CSV file with the prospect's email address.
B) Manually add a prospect in Marketing Cloud Account Engagement.
C) Click the "Send to Account Engagement" button on a Salesforce Lead.
D) Add a completion action to assign to a user.
E) Set up an automation rule that creates prospects.
3. Completion actions only affect prospects not visitors?
A) False
B) True
4. You want to track prospects that click on a banner ad. What do you use?
A) Completion actions
B) Lead scoring and grading
C) Customer redirect
D) Page actions
5. What user role must a Marketing Cloud Account Engagement user have in order to verify the Salesforce connector?
A) Sales manager
B) Administrator
C) Marketing
D) Sales
Solutions:
| Question # 1 Answer: B,D | Question # 2 Answer: A,B,C | Question # 3 Answer: B | Question # 4 Answer: C | Question # 5 Answer: B |
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