Updated: Aug 30, 2026
No. of Questions: 77 Questions & Answers with Testing Engine
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Marketo University Learning Paths
Reference: https://go.marketo.com/rs/561-HYG-937/images/MarketoMCEPrepGuide2.pdf
At a minimum, the candidate seeking accreditation as a qualified market expert must have a combination of:
Analysis and reporting tools
1 year of experience as an advertising and marketing automation professional
1 to 2 years of experience in advertising and general marketing
Over 1 year (800-1000+ hours) of hands-on experience using Marketo's conceptual knowledge and recognizing the business context of using advertising and marketing automation.
Task management
Basic knowledge of marketing automation.
Advertising and marketing of data sources.
Marketing automation tools
The interviewer generally selects qualified Marketo experts over other counterparts during meetings.
Message certification experts are quite confident in their work environment as their capabilities are backed by Marketo.
As Marketo Certified Professional, the MCE exam is one of the trusted qualifications in the marketing field, which is why applicants usually get a blogging certification.
| Certification Vendor: | Adobe Marketo |
|---|---|
| Exam Name: | Marketo Certified Expert Exam |
| Exam Number: | MCE / AD0-E552 |
| Real Exam Qty: | 60-75 |
| Exam Format: | Multiple-choice, Scenario-based, Multiple-select |
| Passing Score: | 67%-70% |
| Exam Duration: | 90 minutes |
| Exam Price: | $225 USD |
| Available Languages: | Japanese, English |
| Related Certifications: | Adobe Certified Expert – Marketo Engage Business Practitioner Marketo Certified Solutions Architect (MCSA) |
| Certificate Validity Period: | 2 years |
| Recommended Training: | Marketo University & Experience League Official MCE Exam Prep Guide |
| Exam Registration: | Adobe Certification Portal Pearson VUE / Kryterion Registration |
| Sample Questions: | Marketo MCE Sample Questions |
| Exam Way: | Online proctored (Kryterion) or in-person at authorized test centers |
| Pre Condition: | No mandatory prerequisites; recommended 1+ year hands-on Marketo experience, 800–1000 working hours |
| Official Syllabus URL: | https://experienceleague.adobe.com/en/docs/marketo-learn/certification/mce |
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Reporting & Analytics | 16% | - Standard and custom report types - Attribution models and dashboard interpretation - Program performance and revenue cycle analytics |
| Topic 2: Lead & Data Management | 20% | - Lead lifecycle, status transitions and scoring - Database segmentation and smart lists - Data quality, deduplication and imports |
| Topic 3: Program Fundamentals & Campaign Execution | 30% | - Program types, channels, statuses and progression - Smart campaign triggers, filters and flow logic - Engagement programs and nurture streams |
| Topic 4: Email, Landing Pages & Personalization | 16% | - Progressive profiling and personalization - A/B testing and champion/challenger campaigns - Asset creation, templates and tokens |
| Topic 5: System Administration & Integrations | 18% | - User roles, permissions and workspace settings - Field management and configuration - CRM sync and platform integrations |
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