[2023] New Marketing-Cloud-Administrator exam dumps Use Updated Salesforce Exam
Verified Marketing-Cloud-Administrator Dumps Q&As - Marketing-Cloud-Administrator Test Engine with Correct Answers
The Salesforce Marketing-Cloud-Administrator exam covers various topics related to Salesforce Marketing Cloud, including email marketing, social media marketing, mobile marketing, and advertising. It also tests an individual's understanding of the features and functionalities of the platform, such as data management, segmentation, automation, and analytics.
To prepare for the Salesforce Marketing-Cloud-Administrator certification exam, candidates can take advantage of various resources such as Salesforce Trailhead, online courses, study guides, and practice exams. It is recommended that candidates have a good understanding of the Marketing Cloud platform and its various features and functionalities before taking the exam. Once certified, individuals can showcase their skills and expertise to potential employers and clients, which can lead to better job opportunities and higher salary packages.
NEW QUESTION # 26
What should be confirmed to ensure Journey Builder directs the subscribers correctly?
- A. Filter Contacts are enabled to refine the audience.
- B. Contract Data is used for the Decision Split.
- C. Entry Source attributes are available in Journey Settings.
- D. Journey Data is used for the Decision Split.
Answer: D
NEW QUESTION # 27
Northern Trail Outfitters wants to optimize their eCommerce site by sending a follow-up Email to a customer alter an online purchase is made.
What feature could be used to solicit website feedback without navigating away from the email?
- A. Reference Content Block
- B. Email Form Content Block
- C. Dynamic Content Block
- D. CloudPage forms Content Block
Answer: B
NEW QUESTION # 28
Northern Trail Outfitters (NTO) is concerned about unauthorized API access to their Marketing Cloud account.
Which feature would NTO enable to assist in reducing threats from malicious API attacks?
- A. Field Level Encryption
- B. Advanced Audit Trail
- C. Single Sign on Authentication
- D. IP Whitelisting
Answer: D
Explanation:
Explanation
To assist in reducing threats from malicious API attacks, NTO should enable IP Whitelisting3. IP Whitelisting is a security feature that allows NTO to specify a list of trusted IP addresses that can access Marketing Cloud via API. Any API requests from IP addresses that are not on the whitelist will be rejected. This way, NTO can prevent unauthorized or malicious API access to their Marketing Cloud account. The other options are incorrect because:
Field Level Encryption. This is a security feature that encrypts specific fields in data extensions using encryption keys managed by NTO. However, this feature does not prevent malicious API attacks; it only protects data at rest in Marketing Cloud from unauthorized access.
Advanced Audit Trail. This is a security feature that tracks and logs user activity and changes within Marketing Cloud. However, this feature does not prevent malicious API attacks; it only provides visibility and accountability for user actions in Marketing Cloud.
Single Sign on Authentication. This is a security feature that allows users to log in to Marketing Cloud using their credentials from an external identity provider. However, this feature does not prevent malicious API attacks; it only simplifies and standardizes user authentication for Marketing Cloud.
NEW QUESTION # 29
Northern Trail Outfitters (NTO) has expanded its marketing efforts globally and wants to implement a dedicated Sender Authentication Package. They plan to share it across each of their Marketing Cloud accounts Which two considerations would help NTO determine if a Dedicated IP is the right choice?
Choose 2 answers
- A. All of NTO's accounts should be on the same stack
- B. Length of time needed to pause sending is greater than one month
- C. Pre-warmed IP address can be purchased from Salesforce
- D. Send volume is large enough to maintain a positive or neutral reputation
Answer: A,D
NEW QUESTION # 30
Northern Trail Outfitters (NTO) uses data extensions for all of their email audiences. A customer reports they unsubscribed several week-end ago, but continue to receive NTO's daily digest at their old address. NTO's Marketing cloud Admin has confidently deleted them from present in the appropriate data extension.
What consideration could account for this behavior?
- A. Data retention settings were incorrect in the data extension.
- B. Contact Builder was not configured properly.
- C. The email address in All Subscribers is prioritized.
- D. The data extension was not configured as sendable.
Answer: C
Explanation:
Explanation
The reason why the customer continues to receive NTO's daily digest at their old address is because the email address in All Subscribers is prioritized. All Subscribers is the master list of subscribers in Marketing Cloud that stores their email address and subscription status. When NTO sends an email to a data extension, Marketing Cloud checks if the subscriber exists in All Subscribers and uses their email address and status from there. Therefore, deleting the customer from the data extension does not affect their subscription status or email address in All Subscribers. NTO's Marketing Cloud Admin should update or delete the customer from All Subscribers instead. The other options are incorrect because:
* Data retention settings were incorrect in the data extension. Data retention settings determine how long records are kept in a data extension before they are deleted or archived. However, this does not affect the subscription status or email address of subscribers in All Subscribers.
* Contact Builder was not configured properly. Contact Builder is a tool that allows NTO to manage their contacts and their attributes across different data sources. However, this does not affect the subscription status or email address of subscribers in All Subscribers.
* The data extension was not configured as sendable. A sendable data extension is one that has an email address field and a subscriber key field that can be used for sending emails. However, this does not affect the subscription status or email address of subscribers in All Subscribers.
NEW QUESTION # 31
While setting up marketing Cloud Connect, a marketing cloud admin navigates to the Marketing Cloud tab in Sales Cloud to complete the integration. The admin then receives the following error message:
Insufficient User Permissions. You have not been designated as an integrated Marketing Cloud User. Contact your system administrator.
The admin notices the Marketing cloud for AppExchange Admin option is selected when looking for the user settings.
What action should correct the issue?
- A. Apply the appropriate user mappings in the CRM configuration.
- B. Apply the marketing Cloud for AppExchange User option as well
- C. Reset all user passwords to force new tokens
- D. Apply the Administrator and Marketing Cloud Administrator permission sets to user.
Answer: D
Explanation:
Explanation
To correct the issue of insufficient user permissions, the admin should apply the Administrator and Marketing Cloud Administrator permission sets to the user. These permission sets grant access to the Marketing Cloud tab in Sales Cloud and allow the user to complete the integration. The Marketing Cloud for AppExchange Admin option is not enough to grant access to the Marketing Cloud tab
NEW QUESTION # 32
Northern Trail Outfitters has a mobile app.
Which two products would allow them to send push notifications to customers with their mobile app?
Choose 2 answers
- A. MobilePush
- B. Contact Builder
- C. Journey Builder
- D. MobileConnect
Answer: A,C
NEW QUESTION # 33
A Marketing Cloud admin has been asked to get the last 30 days of Bounce data from their account.
What should the admin use to get granular bounce data in bulk in a pre-defined format?
- A. CSV download of bounce data in My Tracking
- B. Discover Deliverability Complaint Rate Report
- C. Automation Studio Tracking Extract
- D. Automation Studio Query Activity
Answer: C
NEW QUESTION # 34
A Marketing Cloud admin wants to configure a new keyword for an upcoming SMS campaign. After entering the desired keyword CELEBRATION, the admin notices the keyword is unavailable.
What issue could the admin be facing?
- A. Keyword is a reserved word
- B. Keyword fails to meet content standards
- C. Keyword is used within another business unit
- D. Keyword has too many characters
Answer: C
Explanation:
Explanation
The issue that the admin could be facing when entering the desired keyword CELEBRATION is that the keyword is used within another business unit. A keyword is a word or phrase that subscribers can use to interact with NTO via SMS messages, such as opting in or out of a text message program. A keyword can only be used by one business unit within Marketing Cloud, so if another business unit has already claimed CELEBRATION as their keyword, then it will be unavailable for other business units1. The other options are incorrect because:
* Keyword is a reserved word. This is not an issue that the admin could be facing when entering CELEBRATION as their keyword, as CELEBRATION is not a reserved word in Marketing Cloud. A reserved word is a word or phrase that has a special meaning or function in Marketing Cloud and cannot be used as a keyword by any business unit1. Some examples of reserved words are HELP, STOP, JOIN, and INFO1.
* Keyword has too many characters. This is not an issue that the admin could be facing when entering CELEBRATION as their keyword, as CELEBRATION does not have too many characters for a keyword. A keyword can have up to 15 characters in Marketing Cloud, and CELEBRATION has only
11 characters1.
* Keyword fails to meet content standards. This is not an issue that the admin could be facing when entering CELEBRATION as their keyword, as CELEBRATION does not fail to meet content standards for a keyword. Content standards are guidelines that NTO should follow when choosing a keyword to ensure that it is relevant, appropriate, and compliant with their industry and market regulations1.
CELEBRATION does not violate any content standards for a keyword, as it is not offensive, misleading, or illegal.
NEW QUESTION # 35
What storage model should be used if a subscriber has more than one value for an attribute?
- A. Publication Lists
- B. Profile Attribute
- C. Lists
- D. Data Extensions
Answer: D
Explanation:
Explanation
Data extensions allow storing multiple values for an attribute for each subscriber. Profile attributes only store one value per attribute per subscriber.
NEW QUESTION # 36
Northern Trail Outfitters wants to set up their Send Log data extension Which three considerations should be made for long term success?
Choose 3 answers
- A. Apply an appropriately-scoped Data Retention period
- B. Log all variable data captured in emails at send time
- C. Add custom fields not included in the Send Log Template
- D. Log attribute data necessary for auditing communications
- E. Set the period to a fixed date in the Data Retention Policy
Answer: A,C,D
Explanation:
Explanation
For long term success of their Send Log data extension, NTO should consider the following three aspects:
* Apply an appropriately-scoped Data Retention period. A Data Retention period is a setting that determines how long records are kept in a data extension before they are deleted or archived. Applying an appropriate Data Retention period can help NTO manage their storage space and performance by removing old or unnecessary data from their Send Log data extension.
* Add custom fields not included in the Send Log Template. The Send Log Template is a predefined data extension template that contains a set of standard fields for logging send data. However, NTO can add custom fields to their Send Log data extension to capture additional information that is relevant to their business needs or reporting requirements.
* Log attribute data necessary for auditing communications. Attribute data is any data that is associated with a subscriber or a message, such as name, address, email type, or campaign name. Logging attribute data can help NTO audit their communications and track their performance by various criteria. The other option is incorrect because:
* Log all variable data captured in emails at send time. Variable data is any data that can change or vary depending on different factors, such as personalization strings, dynamic content, or AMPscript variables. Logging all variable data can result in excessive storage consumption and performance degradation for NTO's Send Log data extension. NTO should only log the variable data that is essential for their reporting or analysis needs.
NEW QUESTION # 37
An email manager was anticipating a test email to arrive in their inbox.
Where in Email Studio should the Marketing Cloud admin look to determine if the test deployed?
- A. My Tracking > A/B Testing
- B. My Reports > Administrator Reports > Email Sends By User
- C. My Tracking > Test Send Emails
- D. My Reports > Administrator Reports > Email Send Report
Answer: C
NEW QUESTION # 38
Northern Trail Outfitters to bring subscriber data from its data warehouse into Marketing Cloud.
Which two fields would need minimal consideration, for size/scalability related reasons,when creating a data extension to house this data?
Choose 2 answers
- A. Decimal
- B. Text
- C. Boolean
- D. Number
Answer: B,D
NEW QUESTION # 39
A Marketing Cloud admin notices Individual Email Results are NOT being pushed back into Sales Cloud for a particular end. The admin of Marketing Cloud Connect is functioning properly.
What should the admin confirm about the data extension?
- A. The data extension is located in the Salesforce Data Extensions folder.
- B. The data extension is located in the Synchronized Data Extensions folder.
- C. The triggered Send Data Extension data extension template was used.
- D. The wind relationship links Subscriber Key to Subscribers on Email Address
Answer: A
Explanation:
Explanation
To ensure Individual Email Results are pushed back into Sales Cloud for a particular send, the admin should confirm that the data extension is located in the Salesforce Data Extensions folder. The Salesforce Data Extensions folder is a special folder that contains data extensions that are integrated with Salesforce CRM via Marketing Cloud Connect. Only data extensions in this folder can be used for sending emails with Individual Email Results tracking enabled. The other options are incorrect because:
The send relationship links Subscriber Key to Subscribers on Email Address. This is a setting that defines how subscribers are identified and matched between a sendable data extension and All Subscribers. However, this setting does not affect whether Individual Email Results are pushed back into Sales Cloud; it only affects how email addresses and subscription statuses are updated in Marketing Cloud.
The data extension is located in the Synchronized Data Extensions folder. The Synchronized Data Extensions folder is a special folder that contains data extensions that are synchronized from Salesforce CRM via Marketing Cloud Connect. However, these data extensions cannot be used for sending emails directly; they can only be used as sources for filtered or query-based data extensions.
The triggered Send Data Extension data extension template was used. This is a predefined data extension template that contains a set of standard fields for logging triggered send data. However, this template does not affect whether Individual Email Results are pushed back into Sales Cloud; it only affects what information is stored in Marketing Cloud.
NEW QUESTION # 40
Northern Trail Outfitters uses Parameter Manager to automatically tag links, They want to include a Campaign Identifier to the links within a specific campaign message.
At which level should the utm_campaign value be configured?
- A. Link
- B. Subscriber
- C. Account
- D. Email
Answer: D
NEW QUESTION # 41
Northern Trail Outfitters (NTO) has decided to use Journey Builder to launch event-driven lifecycle marketing programs. This includes personalized interactions with customers with the goal of increasing purchase frequency.
Which two pieces of information would help NTO achieve this objective?
Choose 2 answers
- A. Products purchased from a competitor.
- B. Channel preference of customers.
- C. Number of items per order.
- D. Last purchase date
Answer: C,D
NEW QUESTION # 42
Northern Trail Outfitters wants to have specific permission restrictions applied to all users in a business unit.
How should they accomplish this?
- A. Set default permissions with the restrictions on the business unit
- B. Apply a permission set to the business unit
- C. Disable the permissions directly within the business unit
- D. A Assign a role to the business unit
Answer: D
NEW QUESTION # 43
What elements of CAN-SPAM should the Marketing Cloud admin ensure are present for each Commercial send?
- A. Preference Center link and a link to the business website
- B. Business name and a link to the business website
- C. Business name and physical mailing address
- D. Preference Center link and physical mailing address
Answer: D
NEW QUESTION # 44
Northern Trail Outfitters is migrating from a small, in-house email solution to Marketing Cloud.
What should the Marketing Cloud admin consider when sending from the new IP Address?
- A. Building desirable sending history and data will be variable based on list size and engagement.
- B. Sending in large volumes will alert ISPs the new IP Address is now in use.
- C. Migration of larger marketing campaigns is necessary prior to bringing on smaller, triggered campaigns.
- D. The IP address is on reserve, is already in use, and has an email sending history.
Answer: B
NEW QUESTION # 45
Northern Trail Outfitters needs to reduce the amount of work when managing messages to customers, but cannot add any more personnel due to budget constraints. There has been an increased number of customer purchases on their website, and the team currently sends batch order confirmations. What solution will decrease manual workloads on the team and will improve their customers experience?
- A. A scheduled automation to send emails to customers who made a purchase daily.
- B. A triggered message to send an email as soon as a customer completes a purchase.
- C. A user -initiated message to send an email to customers who made a purchase daily.
- D. A file drop automation to send emails to customers who have made a purchase.
Answer: B
Explanation:
Explanation
A triggered message is a type of email that is sent automatically based on a subscriber's behavior or a predefined event. This reduces the manual workload on the team and improves the customer experience by sending timely and relevant messages
NEW QUESTION # 46
To prevent retention of stagnant data, Northern Trail Outfitters (NTO) wants any inactive data stored in data extensions to be cleared after 12 months.
What action should NTO take?
- A. Apply a row based retention to each data extension as it is created, set to 12 months
- B. Configure the business unit data retention setting to 12 months
- C. Configure the Enterprise wide default retention to one year
- D. Set inactive date to be automatically cleared after one year, but is recoverable
Answer: A
NEW QUESTION # 47
NTO wants to format links for consumption by Google Analytics 360. NTO wants to make sure they do not have any data which could be considered Personally Identifiable information (PII) within their links.
Which three values could be used as personalization strings in query string parameters?
Choose 3 answers
- A. Name
- B. Product Code
- C. Email Address
- D. Application ID
- E. Subscriber ID
Answer: B,D,E
Explanation:
Explanation
Product code, application ID, and subscriber ID are values that can be used as personalization strings in query string parameters without violating PII regulations. Email address and name are considered PII and should not be used in query string parameters.
NEW QUESTION # 48
A Marketing Cloud admin is configuring the Marketing Cloud data model for the first time. Journey Builder with of messages being sent to customers, based on if there has been an order or not. There are two existing data model Orders:
- Customers contains information about subscribers including Email Address, First Name, Last name.
- Orders contains information about the orders and includes the unique identifier of the customer In which two ways should the admin configure Data Designer to allow this data to be used within a journey?
Choose 2 answers
- A. Link the Orders data extension to the Customers data extension using a One-to-Many relationship
- B. Link the Orders data extension to the Customers data extension using a Many-to-Many relationship
- C. Link the Customers data extension to the data model using Customer ID
- D. Link the Customers data extension to the data model using Email Address
Answer: A,C
Explanation:
Explanation
Linking the Customers data extension to the data model using Customer ID and linking the Orders data extension to the Customers data extension using a One-to-Many relationship are the best ways to configure Data Designer to allow this data to be used within a Journey. Customer ID is a unique identifier that can be used to link data extensions in Data Designer. A One-to-Many relationship means that one customer can have multiple orders, which reflects the data model scenario.
NEW QUESTION # 49
Northern Trail Outfitters has Imported a file Into All Subscribers. They then received a results file stating [email protected] could NOT be imported.
Which error code would the file contain for this record?
- A. List Detective
- B. Restricted Values
- C. Skipped Records
- D. Invalid Email Address
Answer: A
Explanation:
Explanation
List Detective is the error code that the file would contain for this record. List Detective is a feature that filters out invalid, malformed, or problematic email addresses from being imported or sent to in Marketing Cloud.
List Detective uses a set of rules and filters to check email addresses for syntax errors, spam traps, role accounts, or blocked domains. If an email address fails the List Detective validation, it will not be imported or sent to and the file will contain an error code of List Detective
NEW QUESTION # 50
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The Marketing-Cloud-Administrator Exam covers a wide range of topics related to the Marketing Cloud platform, including email marketing, mobile marketing, social media marketing, and advertising. You will also be tested on your knowledge of data management, automation, and analytics. Marketing-Cloud-Administrator exam consists of 60 multiple-choice questions, and you will have 90 minutes to complete the exam.
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