NEW 2022 Certification Sample Questions Marketing-Cloud-Email-Specialist Dumps & Practice Exam
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The price of the Salesforce Marketing-Cloud-Email-Specialist exam is $200 USD.
NEW QUESTION 110
The marketing team at a bank need to receive a file of all subscribers who were sent payment reminder emails and opened at each week, the file needs to be encrypted and placed on the bank external SFTP.
How should the schedule automation be configured to achieve this
- A. SQL query activity, data extract activity and file transfer activity
- B. data extract activity, SQL query activity, file transfer activity
- C. filter activity, file transfer activity, data extract activity.
- D. filter activity SQL, query activity, and file transfer activity
Answer: A
NEW QUESTION 111
What is a purpose of marking an attribute as hidden?
- A. The attribute is not available to subscribers on the Profile Center
- B. The attribute is not available to store data
- C. The attribute is not available to other users in the account
- D. The attribute is not available for CAN-SPAM compliance
Answer: A
NEW QUESTION 112
What is a true statement about Subscriber Key? (Choose 3)
- A. Subscriber Key is a unique identifier for a subscriber, and can be populated with an email address or another unique value
- B. Subscriber Key is mapped to a field in a sendable data extension when defining a Send Relationship
- C. Subscriber Key and Primary Key are interchangeable terms
- D. Subscriber Key allows an email address to appear multiple times in a list or All Subscribers when populated with a value other than an email address
- E. Subscriber Key determines what update types will be available when importing data
Answer: A,B,D
NEW QUESTION 113
Northern Trail Outfitters (NTO) uses link aliases within the HTML versions of its emails to indicate where clicks occurred, even if the same URL is used multiple times within a send. A marketing employee has been asked to pull the email addresses of all customers who clicked on the link associated with "Main Banner Top" in NTO's most recent newsletter.
Where can the marketer most easily find this information?
- A. Tracking Click Activity tab > Link View
- B. Tracking Overview tab > Clicks
- C. Tracking Click Activity tab > Email Overlay View
- D. Tracking Job Links tab > URL ID
Answer: A
Explanation:
Explanation
NEW QUESTION 114
When a customer sends to a data extension where are list level unsubscribers recorded? Chose 2
- A. All subscribers List
- B. None of the above
- C. Group List
- D. Publication List
Answer: A,D
NEW QUESTION 115
Northern Trail Outfitters wants to create a welcome series that changes based on subscriber behavior. Subscribers will be sent down a predetermined path depending on whether they click on the second email or not.
Which Journey Builder activity should be used7
- A. Engagement Split
- B. Filter Activity
- C. Decision Split
- D. Random Split
Answer: C
NEW QUESTION 116
An email marketer needs a point-and-click tool to create a segment based on everyone who lives in a five-mile radius of a specific zip code and to see an accurate count of subscribers in real time.
What solution meets this specification?
- A. Contact Builder
- B. Data Filters
- C. Audience Builder
- D. SQL Query Activity
Answer: A
NEW QUESTION 117
Northern Trail Outfitters' (NTO) marketing team is looking to use a partner to develop its dynamic emails. After submittal, NTO specialists want to make sure the emails are reviewed before approval.
What feature should the NTO marketing team employ?
- A. Content Detective
- B. Preview Tab
- C. Standard Workflow Approval
- D. Two-Step Workflow Approval
Answer: B
NEW QUESTION 118
The marketing team at Northern Trail Outfitters (NTO) is working to make newsletter emails more relevant to subscribers. The first step is to segment subscribers, so NTO is not sending a "batch and blast" newsletter.
The second step is to personalize content based on the data that has been collected from subscribers.
What are two ways NTO can continue to improve the relevance of its newsletter? (Choose two.)
- A. Use a substitution string to populate a subscriber's name in the subject line.
- B. Create content tailored to subscribers' interests and use dynamic rules to populate relevant content.
- C. Use a substitution string to populate a photo of the subscriber in the header of the email.
- D. Change the color of the email background to match their subscribers' preferred color of choice.
Answer: B,D
NEW QUESTION 119
Which of the following segmentation tools can be used for both lists and data extensions?
- A. Measures
- B. Query Activities
- C. Data Filters
- D. Groups
Answer: C
NEW QUESTION 120
Which three content blocks do you need to create using AMPscript to enable personalization?
- A. Full Name, Introduction, Conclusion
- B. First Name, Introduction, Conclusion
- C. Greeting, Introduction, Conclusion
- D. Greeting, First Name, Last Name
Answer: C
NEW QUESTION 121
NTO has a master customer shared data extension the company want to make the table available to some of the business unit but not all of them how can access to master costumer table be restricted.
- A. date time range for access.
- B. data extension sharing rule
- C. manage data extension policies
- D. shared data extension permission
Answer: D
NEW QUESTION 122
A subscriber unsubscribes upon receiving an email from Northern Trail Outfitters (NTO). At the bottom of the NTO email, the subscriber sees three links: Manage Subscriptions, Profile Center, and One-Click Unsubscribe.
The subscriber clicks One-Click Unsubscribe.
Given that NTO Is using the default subscription center, which two options are given when the subscriber clicks One-Click Unsubscribe?
Choose 2 answers
- A. Subscriber can choose to be removed from the data extension.
- B. Subscriber can choose which publications to unsubscribe from.
- C. Subscriber can choose to be unsubscribed from all NTO publications.
- D. Subscriber can choose to resubscrlbe to the list used for the send.
Answer: B,C
NEW QUESTION 123
A marketing associate wants to ensure that an email will be delivered to a subscribers' inbox. What tool can the associate use to scan the subject line and the body of the email message for words and phrases that would be flagged by spam filters?
- A. Link detective
- B. Send Preview
- C. Email Validation
- D. Content detective
Answer: D
NEW QUESTION 124
An account has Subscriber Key enabled, and will be providing a unique key for each subscriber from an external system. A marketer wants to create a data extension for sending email campaigns.
Which two steps should the marketer take when creating the data extension? (Choose two.)
- A. Set the Email address column as Primary Key
- B. In Properties, check the "Is Sendable" option
- C. Set the column with Subscriber Key as Primary Key
- D. Relate the Email Address to Subscriber Key
Answer: B,C
Explanation:
Explanation/Reference:
NEW QUESTION 125
Which tactic will improve deliverability for a new sender?
- A. Send email to ISPs that have been notified of the new sender
- B. Send email to the most active and engaged customers
- C. Send email to a minimum of 35,000 subscribers per ISP per day
- D. Send email during the holiday season when new senders are less likely to be detected
Answer: B
NEW QUESTION 126
Northern Trail Outfitters (NTO) is implementing Marketing Cloud and is unsure whether to use lists or data extensions. Their consultant recommended they use data extensions.
Which three considerations did the consultant take into account when recommending a data extension-based model over lists? (Choose three.)
- A. NTO has fewer than 250,000 subscribers.
- B. NTO is storing product and store data.
- C. NTO has fewer than 15 data points.
- D. NTO needs flexible data storage.
- E. NTO will be using Journey Builder.
Answer: B,D,E
NEW QUESTION 127
NTO just launched new line of tens and send a targeted email campaign to introduce the products to its customer when in email studio can the marketer can see the performance summary of the recent email sent.
- A. summary tab
- B. job links tab within tracking
- C. overview tab within tracking
- D. send performance tab
Answer: C
NEW QUESTION 128
A marketing manager wants to provide unique content to each customer in an upcoming email campaign. Which three features could be used to create individualized content in the email? Choose 3 answers
- A. Dynamic content
- B. Specialized content
- C. Audience segmentation
- D. In Personalization strings
- E. In Einstein content
Answer: A,D,E
NEW QUESTION 129
A marketer wants to send the same email with the same send properties in several automations.
Which activity should be created within Automation Studio?
- A. Send Email
- B. Template Send
- C. Automated Send
- D. Triggered Send
Answer: C
NEW QUESTION 130
Northern Trail Outfitters wants to use a File Drop Starting Source in Automation Studio to send shipping tracking emails when orders are dispatched. A delimited text file containing all the data for the send will be uploaded to a designated directory on the Enhanced SFTP Account, and the email should be sent to customers when the file transfer has completed.
What would be the correct sequence of Activities for this File Drop Starting Source?
- A. Import File Activity > Send Email
- B. Import File Activity > File Transfer Activity > Send Email
- C. File Transfer Activity > Import File Activity > Send Email
- D. File Transfer Activity > Send Email
Answer: C
NEW QUESTION 131
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