Full Customer-Data-Platform Practice Test and 202 unique questions with explanations waiting just for you!
Salesforce CDP Accredited Professional Dumps Customer-Data-Platform Exam for Full Questions - Exam Study Guide
NEW QUESTION 111
What role in a company was Salesforce CDP designed for?
- A. Salesperson
- B. Marketer
- C. Developer
- D. Data Analyst
Answer: B
NEW QUESTION 112
How many calculated insights can be created per tenant?
- A. 0
- B. 1
- C. 2
- D. 3
Answer: C
NEW QUESTION 113
What programming language is used to configure Calculate Insights?
- A. Python
- B. DCL
- C. ANSI SOQL
- D. SOQL
Answer: C
NEW QUESTION 114
Which operator can be used to find individuals whose loyalty is gold, platinum or higher?
- A. Is greater than
- B. Is less than or equal to
- C. Is In
- D. Is between
Answer: C
NEW QUESTION 115
Where are activated segments found in Marketing Cloud?
- A. Salesforce Data Extensions
- B. Filtered Data Extensions
- C. Standard Data Extension
- D. Shared Data Extension
Answer: D
NEW QUESTION 116
Which formula function should a data specialist use to create a composite key when a primary key is not available?
- A. SUBSTITUTE
- B. UUID
- C. COALESCE
- D. CONCAT
Answer: D
NEW QUESTION 117
Which permission set allows the user to create, manage and publish segments in Salesforce CDP?
- A. Salesforce CDP Marketing Specialist
- B. Salesforce CDP Marketing Manager
- C. Salesforce CDP Data aware specialist
- D. Salesforce CDP Admin
Answer: A
NEW QUESTION 118
Which two types of data can be ingested from Interaction Studio using the connector?
- A. Behavioral Events
- B. Segment Membership
- C. User Profile
- D. Product Catalog
Answer: A,C
NEW QUESTION 119
Which of these is present in Identity Resolution Summary?
- A. All the above
- B. Unified Individuals
- C. Matched Individuals
- D. Last Processing Status
Answer: A
NEW QUESTION 120
What are the two benefits of using Calculated Insights compared to Segmentation Criteria?
- A. It creates reusable content
- B. Friendly drag & drop interface
- C. Performs complex queries across multiple objects.
- D. Simple logic on row-based operations
Answer: A,C
NEW QUESTION 121
How should an admin view past processing for resolution rules in Identity Resoultion?
- A. Click on view history
- B. View processing Audit Trail
- C. Run History
- D. Audit History list view
Answer: A
NEW QUESTION 122
Which data attributes can be included in activation to a Marketing Cloud Data Extension?
- A. Any Data Model Objects field
- B. Direct attributes of the entity being activated on
- C. Attributes used in Segment filter rule definition
- D. Any Data Stream or Data Source Object's field
Answer: B
NEW QUESTION 123
What is the purpose of Identity Resolutions?
- A. Increase the size of your mailable customer list
- B. Perform data hygiene on large data set
- C. Build a cohesive, omnichannel view of customers
- D. Drive more revenue through ecommerce channels
Answer: C
NEW QUESTION 124
What modeling format describe the Individual and Contact Point objects?
- A. Compress
- B. De-Normalized
- C. Jagged
- D. Normalized
Answer: D
NEW QUESTION 125
Which three Salesforce CDP objects are accessible in Tableau with the Connected App?
- A. Data Source
- B. Segment Membership
- C. Calculated Insights
- D. Segment Metadata
- E. Data Model
Answer: A,C,E
NEW QUESTION 126
What is the process of merging, cleaning and deduplicating data to a single ID mapped back to a person?
- A. Data Visualization
- B. Data Mining
- C. Data Unification
- D. Data Cleansing
Answer: C
NEW QUESTION 127
When activating on Unified Individual which three attributes are automatically included?
- A. Contact phone number
- B. Contact address
- C. Contact ID
- D. Email SK
- E. Contact email address
Answer: A,D,E
NEW QUESTION 128
What type of data is the information a company collects directly from their audience or customers and brings into CDP?
- A. Partner Data
- B. First Party Data
- C. Second Party Data
- D. Third Party Data
Answer: B
NEW QUESTION 129
How many CRM orgs can be connected to CDP instance?
- A. 0
- B. 1
- C. 2
- D. No hard limit
Answer: D
NEW QUESTION 130
What type of data is collected by a company or entity that does not have a direct relationship with the visitor and customer?
- A. Partner Data
- B. First Party Data
- C. Second Party Data
- D. Third Party Data
Answer: D
NEW QUESTION 131
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