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Google Display Exam Practice Test Sample Questions:

1. Which of the following is a type of internet-based advertising that allows the marketer to only target ads to users who have visited the marketer's Website?

A) Internet category marketing
B) Keyword targeting
C) Remarketing
D) Contextual targeting

2. You have opened the Ad groups tab in your Google AdWords account. What symbol is used to
represent the ads that have been paused in Ad groups?

A) Black stop button
B) Red X
C) Grey bars
D) Grey circles

3. Tom has created a new ad for his campaign but he's not seeing his ad show up in the Google results. Tom would like to invoke the Ads Diagnostic Tool to determine why his ad isn't showing in results. Where can Tom access the Ads Diagnostic Tool?

A) Campaigns tab within Tom's Google AdWords account
B) Home tab within Tom's Google AdWords account
C) Opportunities tab within Tom's Google AdWords account
D) Reporting tab within Tom's Google AdWords account

4. Which of the following tools will you use to identify potential ad group themes for your display campaigns?

A) Wonder wheel
B) Google trends
C) Display ad builder
D) Google analytics

5. You are managing a Google AdWords campaign for your company and you want to review every search query that triggered your ad. Your goal is to determine what search queries were irrelevant but yet triggered your ad. Based on the results you'll create negative keywords to keep these search queries from triggering your ad in the future. What Google AdWords optimization tool can you use?

A) Website Optimizer
B) Search Query Performance tool
C) Placement tool
D) Account statistics

Solutions: