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Google Search Advertising Advanced Exam Practice Test Sample Questions:

1. You are a Google AdWords professional explaining how your client should create a budget for their Google AdWords campaign. The client is confused how Google AdWords determines the lowest possible value for the highest position of the ad. You explain that Google AdWords uses a combination of the Quality Score and the CPC bid. The customer still isn't satisfied and wants a more in-depth explanation. Which of the following is the best description how Google AdWords determines ad ranks in search pages?

A) Google AdWords will divide the Ad Rank of the ad showing above you by your Quality Score, then round off to the nearest cent.
B) Google AdWords will divide the Ad Rank of the ad showing beneath you by your Quality Score, then round off to the nearest cent.
C) Google AdWords considers whoever bids the highest for a keyword and then that person moves to the top of the order.
D) Google AdWords will divide the Ad Rank of the average bid of all ads competing you're your keywords by your Quality Score, then round off to the nearest cent.

2. Caroline is working to optimize her Google AdWords. She wants to experiment with the content of her website, to determine what users are responding to, best. She is receiving clickthroughs to her website, but she wants to convert more of these users to sales. What tool can Caroline use to test parts of her website?

A) Traffic Estimator
B) Google Analytics
C) Website optimizer
D) Conversion optimizer

3. A client wants to include a video advertisement as part of their network advertisements. They're concerned, however, about the type of cookies that Google uses. What type of cookie does Google use in the Google Content Network advertising services?

A) Persistent cookies
B) Third party cookies
C) DART cookies
D) Session cookies

4. How often does Google calculate a quality score?

A) Hourly
B) Every time a keyword matches a search query
C) Once
D) Daily

5. Steve is managing several Google AdWords account for his clients. Steve would like a way to prevent his clients' ads from showing on his network. What tool can Steve use, to prevent his clients' ads from appearing?

A) Steve can't block Google AdWords ads from appearing - he just shouldn't click on them.
B) Steve can use the 'IP Address Exclusion Tool' option in Account Manager.
C) Steve can use the 'Don't Show My Clients' Ads' feature in Account Manager.
D) Steve can use the 'Prevent Ads from Displaying to Me' option in Account Manager.

Solutions: