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IBM SPSS Predictive Analytics Sales Mastery v1 Sample Questions:

1. A government agency is looking to develop a traditional paper survey. Which component of SPSS Data collection should the sales representative highlight?

A) Reporting
B) Management
C) Interviewing
D) Authoring

2. Which organization is the best prospect for SPSS Statistics?

A) A research group looking to craft multi-channel surveys.
B) A retail chain looking to build predictive models.
C) An insurance company looking for new ways to retain profitable customers.
D) A government institution looking to validate policy assumptions.

3. Which SPSS capability is best suited for a retailer looking to discover the most effective product combinations?

A) Customer Retention and Growth
B) Market Basket Analysis
C) Predictive Maintenance
D) Campaign Insight and Offer Optimization

4. Which pain point of business executives is best addressed by SPSS Decision Management?

A) Regulatory compliance.
B) Inability to automate routine analytics tasks.
C) The need to react quickly to market changes.
D) Rapidly increasing marketing costs.

5. Which two SPSS Data Collection components make up SPSS Data Entry?

A) Author and Reports
B) Interviewer and Reports
C) Author and Scan
D) Author and Interviewer

Solutions: