Last Updated: Aug 14, 2026
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| Section | Weight | Objectives |
|---|---|---|
| Solution Positioning & Differentiation | 30% | - Business value and ROI demonstration - Competitive advantages over alternative analytics tools |
| Target Markets & Customer Needs | 25% | - Industry-specific applications - Identifying prospects and use cases |
| Selling & Licensing Fundamentals | 20% | - Licensing models and options - Support and service offerings |
| SPSS Product Portfolio Overview | 25% | - SPSS Modeler capabilities - SPSS Statistics features and use cases - SPSS Text Analytics and related modules |
1. Which statement is true about automated modeling?
A) It is a specific type of algorithm that makes data simpler.
B) It automates the whole data mining process from data access through deployment.
C) It is more about data preparation than modeling.
D) It creates many models for the user to evaluate the best model in a single step.
2. What is NOT a key competitive differentiator of SPSS Modeler based on product feature/functionality?
A) Intuitive visual interface.
B) Open and scalable architecture.
C) Scorecards and dashboards.
D) Automated modeling and data preparation.
3. Which SPSS Modeler feature is only available in the Premium edition?
A) Text mining workbench
B) Output and visualization
C) Automatic model generation
D) Automatic data preparation
4. Which statement is true about SPSS Modeler Premium?
A) It leverages unstructured data only.
B) It leverages structured data only.
C) It requires no programming experience to use.
D) It addresses all but one of the phases in the CRISP-DM methodology.
5. A customer wants to optimize their data for simpler, more accurate, and faster models. Which family of algorithms/techniques best meets their needs?
A) Classification
B) Segmentation
C) Reduction
D) Association
Solutions:
| Question # 1 Answer: A | Question # 2 Answer: C | Question # 3 Answer: A | Question # 4 Answer: C | Question # 5 Answer: A |
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