Last Updated: Sep 26, 2026
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| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Audience Management | 16% | - Create and manage segments - Use profile attributes and engagement scoring - Build audience criteria and filters - Implement catalog-based recommendations - Configure dynamic audience membership |
| Topic 2: Campaigns and Experiences | 24% | - Implement decision logic and rules - Build experiences using drag-and-drop editor - Create and manage campaigns - Create and test campaign variations - Configure audience targeting and segmentation - Set up triggers and response handling |
| Topic 3: Implementation and Configuration | 16% | - Configure campaign areas and zones - Configure user and visitor authentication - Set up data collection and event processing - Set up and configure the Web Media Manager - Implement JavaScript beacon and tag management |
| Topic 4: Overview and Key Concepts | 12% | - Identify use cases for Marketing Cloud Personalization - Explain the difference between Real-Time and Batch modes - Describe the platform architecture and components - Define Marketing Cloud Personalization |
| Topic 5: Administration and Governance | 20% | - Manage integrations with Marketing Cloud - Configure system settings and preferences - Implement data governance policies - Manage user roles and permissions - Understand compliance and security considerations - Monitor system health and troubleshooting |
| Topic 6: Reporting and Analytics | 12% | - Navigate and use the Reports dashboard - Create and customize reports - Analyze campaign performance metrics - Interpret engagement and conversion data |
What two features of interaction studio can be used in an open-time email campaign?
Correct Answer: B,D 🗳️
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Which user attribute data types are supported in the identity system?
Correct Answer: A 🗳️
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What three components can a web developer define by pageType?
Correct Answer: A,D,E 🗳️
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A brand's website is seeing high traffic but much of the behaviour is anonymous. How does IS unify anonymous identifies?
Correct Answer: D 🗳️
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Which campaign type needs to be configured to setup the interaction studio connector for sales and service clouds?
Correct Answer: D 🗳️
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