Prepare with Salesforce Marketing-Cloud-Account-Engagement-Consultant exam torrent, pass for sure

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Salesforce Marketing-Cloud-Account-Engagement-Consultant Exam Syllabus Topics:

TopicDetails
Topic 1
  • Lead Management: This topic covers the development and recommendation of lead generation strategies, including the classification of prospects and the routing of qualified and unqualified leads.
Topic 2
  • Account Configuration: This topic focuses on the technical side, including the implications of technical setup and data migration. It also covers the important issue of maintaining data integrity during the migration process and the development of a usage governance plan.
Topic 3
  • Automating Business Processes: Here, the emphasis is on selecting the right tools and designing sequences of events to streamline marketing initiatives.
Topic 4
  • Personalizing the Prospect Experience: This topic is about creating personalized experiences for prospects. It includes strategies for consent management and recommendations to enhance the overall prospect experience.
Topic 5
  • Email Marketing: Best practices and standards are the main focus of this topic. It ensures that email marketing strategies are applied effectively to meet customer business needs and achieve desired outcomes.
Topic 6
  • Reporting, Metrics, and Analytics: Technical setup requirements and reporting methods are the key sub-topics here.
Topic 7
  • Evaluation: The assessment and recommendation process is key to this topic. It covers sub-topics such as analyzing and recommending paths forward, designing strategies to identify customer needs, and staying up-to-date with marketing trends and tools.

Reference: https://trailheadacademy.salesforce.com/certificate/exam-engagement-consultant---MCAE-Con-201

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Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions:

Question #1

Which is true about Visitor Filters?

  • A. Use filters to exclude some types of visits, clicks, or other actions from your campaign results and email notifications
  • B. You can filter by a hostname
  • C. You can filter by a hostname wildcard
  • D. You can ' t filter your own company IP
  • E. You can the filter by IP
Reveal Solution  Discussion  0

Correct Answer: A,B,C,E  🗳️

Question #2

LenoxSoft ' s IT manager refuses to implement email authentication. The marketing entries so the company can successfully send emails from their Marketing Cloud Account Engagement account.
Which two benefits of email authentication should be discussed with the IT manag Choose 2 answers

  • A. Authentication increases deliverability rates of emails sent through Marketing Cloud Account Engagement.
  • B. Authentication proves Marketing Cloud Account Engagement is a legitimate sender of LenoxSoft ' s emails.
  • C. Authentication ensures the company ' s sending IP will not appear on blocklists.
  • D. Authentication provides legal protection against email abuse complaints.
Reveal Solution  Discussion  0

Correct Answer: A,D  🗳️

Question #3

You have several white papers on your website, but you want to start gateing those and gather more and more details about prospects as they download the white papers. What is the best way to achieve this?

  • A. Create a form handler for each white paper
  • B. Create a form per white paper and enable progressive profiling
  • C. Create a form and enable progressive profiling
  • D. Create a form handler and enable progressive profiling
Reveal Solution  Discussion  0

Correct Answer: B  🗳️

Question #4

Lenoxsoft needs to sync their Salesforce custom objects to Marketing Cloud Account Engagement prospects in order to run an automation rule. What is the first step in the process of setting up custom object syncing between the two systems?

  • A. Configure the Salesforce custom object to relate to th < account, lead, or contact
  • B. Adjust the sync behavior on the Marketing Cloud Account Engagement custom object to use the Salesforce value
  • C. Create the Marketing Cloud Account Engagement custom object on the prospect level before the prospect Account level
  • D. Perform a full Marketing Cloud Account Engagement database sync, prior to creating the Salesforce custom object
Reveal Solution  Discussion  0

Correct Answer: A  🗳️

Question #5

LenoxSoft has had a Product Interest form live on their website for the past 3 months. They would like to make sure that, moving forward, every time the form is submitted, a custom field is updated. They also want to update that custom field for anyone who has submitted the form before today. What combination of automation tools should LenoxSoft use to achieve this?

  • A. Completion action and dynamic list
  • B. Automation rule and completion action
  • C. Segmentation rule and completion action
  • D. Dynamic list and automation rule
Reveal Solution  Discussion  0

Correct Answer: B  🗳️

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