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Salesforce MC-Con-201 Exam Syllabus Topics:

Salesforce Certified Marketing Cloud Next Consultant Sample Questions:

Question 1

A Marketing Cloud Next Consultant needs to suppress subscribers from an upcoming audience flow who have a low probability of opening or clicking email content.
Which Einstein feature should the consultant use?

A. Engagement Scoring
B. Messaging Insights
C. Send Time Optimization

Question 2

A Marketing Cloud Next Consultant wants to build a messaging flow that delivers a notification to everyone that has active consent in SMS or Email. The notification must only be sent via one channel using the following logic.
* If the customer is opted in to both channels, the flow must route to their preferred channel.
* If they are opted out of their preferred channel, it must route to the alternative channel.
Which flow element and configuration should the consultant select to handle this routing?

A. Add a Decision element with multiple configured outcomes.
B. Add an Omni-Channel Routing action.
C. Add several nested Decision elements.

Question 3

Northern Trail Outfitters contracts a London agency to create assets and deploy email campaigns exclusively for the EMEA region, which is managed in a dedicated EMEA Business Unit. The agency users have been provisioned with the Marketing Cloud Manager permission set.
How should the Marketing Cloud Next Consultant grant the agency users the required access?

A. Add the agency users to the EMEA Business Unit with the Marketer ReadOnly role.
B. Add the agency users to the EMEA Business Unit with the Marketer Standard role.
C. Add the agency users to the EMEA Data Space with the Data 360 Marketing Manager permission set.

Question 4

A car dealership manages both retail consumers (B2C) and business fleet customers (B2B). Customer data for each audience is ingested through separate data streams in a single data space and mapped to the Individual Data Model Object (DMO). The dealership wants to create separate identity resolution rulesets for B2B and B2C customers so that each audience can be unified independently for segmentation and activation.
Which approach should the Marketing Cloud Next Consultant recommend to ensure B2B and B2C customers are processed by separate identity resolution rulesets?

A. Configure filters on each identity resolution ruleset to separate B2B and B2C customer records.
B. Configure separate DMOs for B2B and B2C customers instead of mapping both to the Individual DMO.
C. Configure filters on the source Data Lake Objects (DLOs) to separate B2B and B2C customer records.

Question 5

Northern Trail Outfitters (NTO) wants to launch a new campaign and needs to pull in data from a newly- mapped custom object. NTO already has a primary Data Graph that is actively being used by several production campaigns, and needs to decide if they should edit or clone the existing Data Graph.
What is the correct approach and expected behavior?

A. Create a new Data Graph. Pause all active segments and flows relying on the Data Graph, update the Data Graph, and then reactivate the segments and flows.
B. Edit the Data Graph. The platform will continue to support the live campaigns using the current version without interruption, while the updated version publishes in the background.
C. Clone the Data Graph. Editing an active Data Graph immediately invalidates downstream dependencies, causing the live segments to fail until the Data Graph finishes reprocessing.

Solutions: