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Salesforce EEB101 Exam Syllabus Topics:

Salesforce Email Essentials (EEB101) Sample Questions:

1. What occurs in an Enterprise 2.0 account when a subscriber clicks the default "One-Click Unsubscribe" link in an email? (Choose 2)

A) The subscriber is deleted completely from the sending account
B) The subscriber is unsubscribed from the publication list applied to the send
C) The subscriber is added to the enterprise global unsubscribe list
D) The subscriber is removed from the List used for the Send

2. A client leverages transactional messages to send ad-hoc order confirmations. Which type of message is most suitable in this situation?

A) Test Send
B) Guided Send
C) User Initiated Email
D) Triggered Email

3. A 15-person management team wants to review test emails built in Email Studio prior to live deployment based on content that is personalized for them, but is clearly noted as a test email. What is the safest, most effective way for a marketer to accomplish this task without compromising the email content?

A) Create a list composed of the management team, prepend "Test" to the Subject, and use the Send Flow to send the email to the list.
B) Find each individual with Subscriber Preview and Test Send to each individual Recipient.
C) Create a data extension composed of the management team, create a User-Initiated Send Definition, select the email, prepend "Test" to the Subject, select the data extension, and send the email.
D) Create a Test data extension composed of the management team and Test Send to the Test data extension.

4. A subscriber unsubscribes upon receiving an email from Northern Trail Outfitters (NTO). At the bottom of the NTO email, the subscriber sees three links: Manage Subscriptions, Profile Center, and One-Click Unsubscribe. The subscriber clicks One-Click Unsubscribe.
Given that NTO Is using the default subscription center, which two options are given when the subscriber clicks One-Click Unsubscribe?
Choose 2 answers

A) Subscriber can choose which publications to unsubscribe from.
B) Subscriber can choose to be unsubscribed from all NTO publications.
C) Subscriber can choose to be removed from the data extension.
D) Subscriber can choose to resubscrlbe to the list used for the send.

5. Northern Train Outfitters has a Master Customer List in a shared data extension. The company wants to make the list available to some, but not all, of the business units. Which feature can be used to restrict users from a business unit from accessing the Master Customer list?

A) Date/Time Range fro Access
B) Business Unit Access Permissions
C) User Roles and Permissions
D) Shared Data Extension

Solutions: