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Last Updated: Sep 28, 2026
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Salesforce EEB101 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Email Creation and Design | 26% | - Accessibility and rendering - Personalization and dynamic content - Email templates and best practices - Content Builder usage |
| Topic 2: Marketing Cloud Overview | 18% | - Email Studio and application roles - Navigation and core platform concepts - Legal and compliance requirements |
| Topic 3: Subscriber and Data Management | 26% | - Segmentation and filtering - Importing and maintaining subscriber data - Lists and Data Extensions - Subscriber key and sendable data |
| Topic 4: Tracking, Reporting and Automation | 15% | - Standard reports and analytics - Bounce and complaint management - Email performance metrics - Basic automation and triggered sends |
| Topic 5: Email Delivery and Testing | 15% | - A/B testing options - Preview and test sends - Sender authentication and deliverability - Send classifications and sender profiles |
Salesforce Email Essentials (EEB101) Sample Questions:
The Northern Trail Outfitters product clearance sale email contains many items with similar product URLS.
Which feature within the standard email editor can be used to provide descriptive text that is displayed when the email viewer hovers over each link?
- A. Link Tracking Alias
- B. Link Help Text
- C. Link Tooltip
- D. Link Conversion Tracking
Correct Answer: C 🗳️
What are the 4 ways to gain subscribers? (Choose 4)
- A. Get Social
- B. Test a few different opt in techniques.
- C. Go Mobile.
- D. Use A/B Testing
- E. Make a list of your most common touchpoint
Correct Answer: A,B,C,E 🗳️
Which feature would a marketer use to build a Send Classification? (Choose 2)
- A. Delivery Profile
- B. Custom Profile Center
- C. Reply Mail Profile
- D. Sender Profile
Correct Answer: A 🗳️
A local restaurant chain wants to send an email to customers seven days prior to their birthday. The restaurant has one non-technical marketer who has limited experience with the Marketing Cloud. The owner wants the birthday email campaign to start tomorrow. Which tool can the non-technical marketer use most easily to segment and send the birthday email?
- A. Playbooks
- B. Query Activity
- C. User-initiated email
- D. Automation Studio
Correct Answer: A 🗳️
Use the Data Extension Model when (Select 4)
- A. You implement triggered sends
- B. You send global messages
- C. You prefer a flexible subscription model
- D. You use the XML API
- E. You use the SOAP or REST APIs
Correct Answer: A,B,C,E 🗳️
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