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Salesforce Essentials for Marketing Cloud Email Marketers Sample Questions:

1. A healthcare company imports its patient portal registrations at the parent level business unit (BU). The marketing team would like to ensure individual office locations have access to this data without giving access to the parent level BU.
What should the marketing team do in Automation Studio to ensure data is available at the child BU level?

A) Create automations that import the data directly into the child BUs to bypass the parent level BU.
B) After the file import, use the transfer file activity to move data into data extensions in child BUS.
C) After the file import, use the filter activity to populate shared data extensions that are available to child BUs.

2. A marketer has noticed an increase in unsubscribes. They would like to address this concern but, going into a holiday season, want to avoid eliminating planned emails.
What should they use to easily focus their marketing efforts on subscribers who are least likely to unsubscribe?

A) Frequency Split
B) Scoring Split
C) Path Optimizer

3. Northern Trail Outfitter (NTO) is warning up a new IP address primarily for a new product line. Initially, NTO wants to move some of its lower-volume transactional sends onto this new IP.
Where should NTO update the IP configured for these sends?

A) Delivery Profile
B) Sender Profile
C) From Address Management

4. Northern Trail Outfitters (NTO) has child business units that share customers. To track customer engagement.
NTO wants to identify business unit in each of its links.
Which personalization string should be appended as a parameter?

A)

B)

C)

5. Northern Trail Outfitters (NTO) has multiple lines of businesses sharing one business unit. NTO wants to ensure its customers can identify their specific line of business when receiving an email.
Which setting should be configured in a send to identify the line of business sending the message?

A) Sender Authentication Package
B) Brand Builder
C) Sender Profile

Solutions: