Prepare with Salesforce MC-Con-201 exam practice material, pass for sure
Updated: Sep 03, 2026
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Salesforce MC-Con-201 Exam Overview:
| Certification Vendor: | Salesforce |
|---|---|
| Exam Name: | Salesforce Certified Marketing Cloud Next Consultant |
| Exam Number: | MC-Con-201 |
| Exam Price: | USD $200 (estimated) |
| Exam Format: | Multiple Select, Multiple Choice |
| Real Exam Qty: | 60 (plus up to 5 unscored) |
| Available Languages: | English |
| Related Certifications: | Salesforce Certified Marketing Cloud Engagement Consultant (MCE-Con-201) Salesforce Certified Marketing Cloud Administrator |
| Certificate Validity Period: | 1 year (annual maintenance required) |
| Exam Duration: | 105 minutes |
| Passing Score: | 72% |
| Recommended Training: | Prepare for Your Marketing Cloud Next Consultant Certification — Trailhead |
| Exam Registration: | Salesforce Certification Portal Pearson VUE Registration |
| Sample Questions: | Salesforce MC-Con-201 Sample Questions |
| Exam Way: | Online proctored or onsite testing at Pearson VUE / Kryterion test centers |
| Pre Condition: | No official prerequisites; familiarity with Salesforce Marketing Cloud recommended |
| Official Syllabus URL: | https://help.salesforce.com/s/articleView?id=005387657&type=1 |
Salesforce MC-Con-201 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Platform Setup & Governance | 13% | - Business Units, governance model, roles and permissions - Marketing Cloud Next environment provisioning and Data 360 setup - Domain authentication (DKIM, SPF) and IP configuration |
| Topic 2: Analytics & Performance Insights | 8% | - Marketing data visualization and performance insights - Standard dashboards and reporting selection |
| Topic 3: Data Modeling, Identity Resolution & Segmentation | 25% | - Data ingestion, segmentation and audience activation - Identity Resolution and unified customer profiles - Data 360 Data Model Objects (DMO) and data relationships |
| Topic 4: Campaign Design, Flow Orchestration & Content | 30% | - Personalization with Handlebars and dynamic content - Activation templates, landing pages and multi-channel design - Flow design, orchestration, triggers and messaging |
| Topic 5: Agentforce & AI Innovation | 11% | - Conversational messaging with Agentforce - Predictive AI capabilities and use cases - Marketing Agents for campaign and audience automation |
| Topic 6: Consent | 13% | - Consent management concepts and regulatory compliance - Consent banner configuration and collection methods - Consent data objects and records management |
Salesforce Certified Marketing Cloud Next Consultant Sample Questions:
Question 1
Which permission sets are required for a System Administrator to perform basic setup?
A. Data 360 Activation Manager and Marketing Cloud Admin
B. Data 360 Architect and Marketing Cloud Admin
C. Data 360 Architect and Marketing Cloud Manager
Question 2
Northern Trail Outfitters receives a high volume of support cases from customers requesting tracking updates on their orders. These low-value cases are taking up too much of the support team's time.
Which solution should a Marketing Cloud Next Consultant implement to autonomously resolve this situation?
A. Create a flow to enable support tickets related to "Where is my order" to be routed to an AI agent.
B. Embed a link in each email to the Tracking page that contains a Support AI agent chatbot.
C. Enable Conversational Email on the Order Confirmation and Tracking emails to route the inbound requests to an AI agent.
Question 3
Northern Trail Outfitters (NTO) wants to use dynamic reply addresses. A Marketing Cloud Next Consultant advises NTO that it needs to have the domain authorized. The consultant adds the domain into the
"Authorized Email Domains" list.
What is the next step to complete the verification process?
A. Confirm domain ownership by adding a generated TXT record to the DNS.
B. Create an Authenticated From Address using the domain.
C. Assign the domain to a Sender Authentication Package.
Question 4
A Marketing Cloud Next Consultant needs to give Northern Trail Outfitters a view of standard email key performance indicators (KPIs), such as open rate, click rate, and bounce rate across all email sends, filterable by date range and email message.
Which easy to use dashboard should the consultant use?
A. Unified Engagement History
B. Campaign Performance
C. Email Engagement
Question 5
Northern Trail Outfitters needs to personalize an email content block using data from related objects defined in Data 360. The personalization must reflect attributes tied to Unified Individuals.
Which data source type should a Marketing Cloud Next Consultant use to access this related data for personalization?
A. Unified Individual Data Model Object (DMO)
B. Personalization Recommender
C. Data Graph
Solutions:
| Question 1 Answer: B | Question 2 Answer: C | Question 3 Answer: A | Question 4 Answer: C | Question 5 Answer: C |
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