Updated: Aug 26, 2026
No. of Questions: 211 Questions & Answers with Testing Engine
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| Certification Vendor: | |
|---|---|
| Exam Name: | Google Ads Reporting and Analysis Exam / Google Ads Measurement Assessment |
| Exam Number: | adwords-reporting / google-ads-measurement |
| Exam Duration: | 75 minutes |
| Exam Format: | Multiple choice, Multiple select, Scenario-based questions |
| Certificate Validity Period: | 12 months |
| Available Languages: | Japanese, German, Spanish, English, Chinese, Russian, French, Italian, Portuguese, Korean |
| Related Certifications: | Google Ads Display Google Analytics Individual Qualification Google Ads Video Google Ads Search |
| Passing Score: | 80% |
| Exam Price: | Free (USD 0) |
| Real Exam Qty: | 46–50 |
| Recommended Training: | Google Ads Help Center - Reporting Official Google Ads Measurement Learning Path |
| Exam Registration: | Google Skillshop Registration & Assessment |
| Sample Questions: | Google adwords-reporting Sample Questions |
| Exam Way: | Online, self-paced, unproctored via Google Skillshop |
| Pre Condition: | No formal prerequisites; basic familiarity with Google Ads recommended |
| Official Syllabus URL: | https://skillshop.exceedlms.com/student/path/1882-google-ads-measurement-certification |
| Section | Weight | Objectives |
|---|---|---|
| Advanced Tools & Optimization | 10% | - Automated reports and alerts - Using reports to optimize campaigns - Data Studio / Looker Studio integration |
| Introduction to Measurement & Reporting | 15% | - Key metrics and dimensions - Reporting interface navigation - Importance of measurement strategy |
| Creating & Customizing Reports | 25% | - Predefined reports and dashboards - Scheduling and sharing reports - Report editor and custom tables - Filters, segments, and date ranges |
| Conversion Tracking & Attribution | 20% | - E-commerce and value tracking - Linking Google Ads with Analytics - Attribution models overview - Setting up conversion actions |
| Performance Analysis & Interpretation | 30% | - Device, location, and audience insights - Campaign, ad group, keyword analysis - Identifying trends and anomalies - Impression share and competitive metrics |
Question 1
You are a Google AdWords consultant for a new client. The client has already set up a Google AdWords campaign, but they aren't getting results yet. The client would first like for you to explain the different columns of the Campaigns tab as seen in the figure. Your client is most interested in which column would tell him how well the campaign is doing. What column tells the most information about the campaign's overall performance?
A. Impressions
B. CTR
C. Average CPC
D. Clicks
Question 2
You have been using Google Analytics for your company for the past one year. You've created several reports using Google Analytics and it's helped you make good decisions about your website. You're currently considering sharing your data as part of the Analytics Benchmarking Service. Your manager is in agreement with sharing the data as long as you can do so anonymously. Based on this condition, which Data Sharing Settings would you be able to share in the Benchmarking Service?
A. You should choose the option 'Sharing Google Analytics data anonymously with the benchmarking service' to keep your data anonymous.
B. You have to share the data with known information, so Google Analytics can contribute the information to similar sites. The advantage is that you'll also see other information that's gone into the Google Analytics Benchmarking Service.
C. You should choose the option "Sharing Google Analytics data with Google products only" to keep your data anonymous.
D. You should choose the option "Sharing Google Analytics data anonymously with Google and the benchmarking service" to keep your data anonymous.
Question 3
Kenny is a Search Engine Marketing Consultant for a client who sells printing services over the web. Kenny has designed the website, completed SEO work on the site, helped the client with Google AdWords, and has just today installed the Google Analytics tracking code throughout the site. A few hours after the installation of Google Analytics code, Kenny can't see the statistics in Google Analytics about the client's site. What do you suspect is the cause of problem?
A. The client's site probably hasn't had any visitors yet
B. Kenny should wait for at least 24 hours before expecting to see the statistics generated.
C. Kenny won't see the statistics on the client's site because he's also using Google AdWords.
D. Kenny won't see statistics on the client's site - only the client can access their statistics in Google Analytics.
Question 4
Jane is using Google AdWords and she's receiving a moderate return on investment for budget. Jane would like to use a targeting tool to help her improve her Google AdWords program. Which of the following is a target tool that will help Jane to increase her ROI for her Google AdWords?
A. Traffic Estimator
B. Google Analytics
C. Keyword Tool
D. Conversion Tracking
Question 5
You help manage the marketing, promotion, and website of a company that sells software design services online. You are reviewing the Google Analytics as seen in the figure below. In the below figure, what does the highlighted section represent in Google Analytics?
A. Bounce rate is the percentage of visits in which the person navigated away from your landing page to another page within your URL.
B. Bounce rate is the percentage of visits that were bounced, or redirected, from your URL to another page.
C. Bounce rate is the percentage of visits in which the person came to your site from another URL.
D. Bounce rate is the percentage of visits in which the person left your site from the landing p age.
Solutions:
| Question 1 Answer: B | Question 2 Answer: D | Question 3 Answer: B | Question 4 Answer: C | Question 5 Answer: D |
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